Large numbers without context can be misleading to our economic reality and how institutionally poor we are. – William A. Foster, IV
If you are minding someone else’s store, then who is minding yours? Or maybe you focusing on what someone else is doing has not even allowed you to focus long enough to open your own store. These were my thoughts in 2014 when the Huffington Post decided to let the world know that the New York Times has no African American writers in their culture section. I had to take a deep breath knowing that many African Americans would chase this story and scream bloody murder and cries for fairness and justice. Of course Huffington Post at no point in time addressed the real problem of just why things like this occur, namely the New York Times (nor Huffington Post) has any African American ownership. Ironically, the same African Americans who are screaming bloody murder have probably never picked up the Amsterdam News, a 100 year old plus African American newspaper headquartered in New York that was started with a $10 investment ($356 in 2025 dollars) in 1909.
Let us talk about some numbers that should shake us to our core — not as a source of despair, but as a call to serious, sustained action. According to a February 2025 Brookings Institution report analyzing U.S. Census Bureau data, there are approximately 194,585 Black-owned employer businesses in the United States — firms with at least one employee — which generated a combined $212 billion in revenue in 2022, the most recent year of available data. Those 194,585 employer firms collectively employ approximately 1.2 million people. When non-employer businesses are included, the total number of Black-owned firms rises to approximately 3.6 million. But here is the critical detail buried in that larger number: roughly 96% of all Black-owned businesses are non-employer firms, and the average non-employer small business earns just $47,794 per year. The economic weight of the entire sector, in other words, rests on a relatively narrow base of employer firms. That $212 billion figure sounds substantial until you hold it up against a single data point: Wal-Mart’s annual revenue.
In its most recent fiscal year ending January 31, 2025, Wal-Mart Stores, Inc. reported global revenues of approximately $681 billion. Its U.S. operations alone, the stores that sit in our neighborhoods, that employ our family members at wages that often keep them below the poverty line, that accept our dollars by the billions every single day generated revenues that dwarf the total economic output of every African American-owned employer business in America combined. One company. One corporation founded by one family in Rogers, Arkansas in 1962. That single enterprise generates in annual revenue more than three times what nearly 200,000 Black-owned employer firms produced together.
And Walmart is not alone in that distinction. According to the 2025 Fortune 500, there are 15 individual American companies — each one, by itself — whose annual revenue exceeds the combined $212 billion generated by all Black-owned employer businesses in the United States. Walmart. Amazon. UnitedHealth Group. Apple. CVS Health. Berkshire Hathaway. Alphabet. ExxonMobil. McKesson. Cencora. JPMorgan Chase. Costco. Cigna. Microsoft. Cardinal Health. Fifteen companies. Nearly 200,000 Black-owned businesses. The math is not close.
Now zoom out further. Total revenues across all U.S. businesses in 2022 were $50.9 trillion. Adjusting for estimated growth through 2025, that figure is approximately $58.9 trillion. Black-owned businesses, generating an estimated $251 billion in 2025, represent roughly 0.43% of all U.S. business revenue for a community that makes up 14.4% of the population. That is a representation ratio of 1 to 33. Black Americans are generating business revenue at one thirty-third the rate their population share would suggest. And if Black-owned businesses were generating revenue proportional to their share of the U.S. population, that figure would not be $251 billion — it would be $8.5 trillion. The gap between where Black business stands today and where population parity would place it is approximately $8.2 trillion. That is not a talking point. That is the scoreboard.
Every few years, a video goes viral. A store manager says something racist. A Black customer is followed around a retail floor. Social media explodes. Calls for a boycott trend for 48 hours. And then, quietly and almost universally, people go back to shopping. The outrage dissipates. The dollars continue flowing. This is not an indictment of any individual. The economics of convenience and price are real. Wal-Mart did not become the world’s largest retailer by accident it built a supply chain and a pricing strategy that made it genuinely difficult for lower and middle-income Americans to shop elsewhere. But the conversation about African American spending power, often cited at $1.3 trillion annually, too frequently begins and ends with the individual consumer. Buy Black. Shop Black. Support Black businesses. The moral case is sound. The economic impact, however, is limited so long as it depends entirely on the goodwill and discretion of individual purchasing decisions.
The more instructive question is not whether Black consumers will choose to spend with Black businesses. It is whether Black businesses exist that other communities have no choice but to spend with. Every community that has achieved durable economic power has done so not only through consumer loyalty campaigns but through institution-to-institution capital flows. When a Jewish-owned law firm retains a Jewish-owned accounting firm, when an Asian-owned manufacturer contracts with an Asian-owned logistics company, when a white-owned corporation deposits its cash reserves in a white-owned bank that is not individual charity. That is an ecosystem. Capital circulates. Wealth compounds. Institutions grow. The African American community generates $1.3 trillion in annual spending but has yet to build the institutional infrastructure that would allow a meaningful share of that capital to circulate within the community before it exits. We need Black-owned businesses operating in sectors that other communities must engage — technology, logistics, healthcare, finance, agriculture, defense contracting — not merely retail and personal services. The goal is not to ask anyone to spend with us out of solidarity. The goal is to build enterprises so essential, so deeply woven into supply chains and institutional relationships, that the transaction happens regardless of anyone’s racial sympathies.
But this failure of institutional circulation is not only about what non-Black institutions do with their dollars. It is equally about what Black institutions do with theirs. As HBCU Money has documented, only two HBCUs are believed to bank with Black-owned banks meaning more than 90% of historically Black colleges and universities do not deposit their institutional funds with African American-owned financial institutions. Howard University, African America’s flagship HBCU, partnered with PNC Bank — an institution with over $550 billion in assets — to create a $3.4 million annual entrepreneurship center focused on teaching students about wealth building, while Industrial Bank, a Black-owned institution with $723 million in assets, operates in Howard’s own backyard. Virginia Union University announced a real estate partnership with Keller Williams, a non-Black national franchise, rather than any of the Black-owned real estate firms operating in Richmond. Alabama State University directed a $125 million financial transaction to a non-Black institution when Black-owned alternatives existed. These are not isolated incidents. They are a pattern. The six-hour circulation rate of the Black dollar is not solely a consumer problem it is an institutional one. When the very institutions built to serve African America will not circulate capital with African American-owned enterprises, they are not just minding someone else’s store. They are funding it.
The late Dr. Amos Wilson, in his landmark work on Black economics, argued that the question of Black political and social power could not be separated from the question of Black economic power. You cannot negotiate from a position of strength when you are economically dependent on those with whom you are negotiating. This is not a new observation. Booker T. Washington said it. Marcus Garvey built a shipping line around it. The founders of Black Wall Street in Tulsa, Oklahoma died for it. What makes the Wal-Mart comparison so instructive is not that it should produce shame. It should produce strategy. When Sam Walton opened his first store, he was not competing with Sears and Kmart by screaming about their hiring practices. He was building infrastructure — distribution networks, vendor relationships, loss-leader pricing strategies, and real estate positioning. He was minding his store. The result, three generations later, is a company that generates more revenue than the combined output of all African American businesses in the nation. The African American community has the talent. We have demonstrated that abundantly, in every field from medicine to technology to entertainment to law. We have the consumer base. At $1.3 trillion in annual spending, the Black consumer market is the envy of marketers worldwide. What has historically been missing is the intentional, sustained, and institutionalized redirection of that spending power toward Black-owned businesses at scale.
It would be intellectually dishonest to lay the entire weight of this disparity at the feet of consumer behavior alone. Structural barriers to Black business ownership are real and documented. Access to capital remains the single greatest obstacle. African American business owners are rejected for small business loans at rates significantly higher than their white counterparts — Black-owned small businesses received full funding in just 38% of cases, compared with 62% for white-owned firms. The racial wealth gap — driven in large part by decades of discriminatory housing policy, redlining, and exclusion from wealth-building programs like the GI Bill — means that Black entrepreneurs often lack the family wealth and generational capital that serves as seed funding for so many successful businesses. But the capital problem runs even deeper than loan denial rates. According to HBCU Money’s 2024 African America Annual Wealth Report, African American household assets reached $7.1 trillion in 2024 — yet consumer credit has surged to $740 billion, now approaching near-parity with home mortgage obligations of $780 billion. For white and Asian households, the ratio of mortgage debt to consumer credit stands at approximately 3:1. For African American households, it is nearly 1:1 — meaning a disproportionate share of Black borrowing finances consumption rather than wealth-building assets. Consumer credit grew by 10.4% in 2024, more than double the 4.0% growth in mortgage debt, suggesting that rising asset values are not translating into improved financial flexibility. The community is running faster to stay in place.
What makes this particularly damaging for business formation is where that debt flows. With African American-owned banks holding just $6.4 billion in combined assets — down from 48 institutions in 2001 to just 18 today — the overwhelming majority of the $1.55 trillion in African American household liabilities flows to institutions outside the community. A conservative estimate puts annual interest payments transferred from Black households to non-Black financial institutions at approximately $120 billion. For context, that is more than half of what all Black-owned businesses generate in revenue in an entire year, flowing out of the community in interest payments alone. There is also genuine cause for measured optimism. The Brookings Institution found that Black-owned employer businesses grew by 56.9% between 2017 and 2022 with over half of all new employer businesses started in America during that period being Black-owned. Black-female-owned businesses grew at an even faster clip of 71.6%. Revenue from Black-owned employer businesses rose by 65.7%, and total payroll increased by 69.5%. This is not a community standing still. Yet consider what the employment numbers reveal about the depth of the remaining challenge. Of the roughly 22 million African Americans in the civilian labor force, only 1.2 million — fewer than 1 in 18 — work for a Black-owned business. That means the overwhelming majority of Black workers are building someone else’s enterprise, generating wealth that flows outside the community. Now consider this: there are approximately 3.4 million Black-owned non-employer firms — businesses with no employees at all. If every single one of those firms hired just one African American, Black business employment would go from 1.2 million to 4.6 million overnight — nearly quadrupling the number of African Americans whose economic livelihood is tied to Black ownership. That single hire, multiplied across 3.4 million businesses, would represent one of the most transformative economic shifts in African American history, without a single new business being started, without a single new law being passed, and without waiting for anyone’s permission. The challenge is that the gap between where we are and where parity demands we be remains enormous. Black Americans represent 14.4% of the U.S. population but own just 3.3% of employer businesses. To reach proportional representation, the number of Black-owned employer firms would need to more than quadruple. That is a generation’s worth of sustained work and it cannot be done without both structural support and the intentional recirculation of capital through Black-owned financial institutions. African American-owned banks, credit unions, and community development financial institutions exist specifically to fill this gap. HBCUs already produce 80% of the nation’s Black judges, half of its Black doctors, and a third of its Black STEM graduates — yet their business schools have yet to consolidate around a unifying entrepreneurial mission. A purpose-built African American MBA, anchored at HBCUs and focused explicitly on building and scaling Black-owned enterprises, could be the missing institutional link between Black talent and Black capital. The infrastructure, while still insufficient, is growing. The question is whether HBCUs — and the community they serve — will demand more of it.
Minding your own store does not mean ignoring injustice. It means recognizing that the most durable response to injustice is economic self-determination. It means that for every hour spent outraged about the New York Times culture desk, there should be five hours spent building, funding, patronizing, and amplifying African American-owned media. It means that HBCUs which have historically been the primary incubators of Black professional and entrepreneurial talent deserve the full financial and institutional support of the African American community, not just during homecoming season or when they make the national news for a coaching hire. It means that the $212 billion generated by African American employer businesses today should be $424 billion in a decade, and that achieving that goal requires both new business formation and a deliberate shift in where Black consumer dollars are spent. One company — one family’s vision, relentlessly executed over six decades — built an enterprise that generates more revenue than all 3.6 million Black-owned businesses in America combined. Imagine what those 3.6 million businesses could do if they were built with that same relentlessness, funded by that same community, and patronized by that same loyalty. That is the store worth minding. That is the story worth chasing.
HBCU Money is the leading financial resource for the HBCU community. Visit us at hbcumoney.com.
Disclaimer: This article was assisted by ClaudeAI.
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