Category Archives: Books

HBCU Money™ Business Book Feature – Innovation and Entrepreneurship


This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today’s economy.

Advertisements

HBCU Money™ Business Book Feature – How Everything Became War and the Military Became Everything


The first serious book to examine what happens when the ancient boundary between war and peace is erased.

Once, war was a temporary state of affairs—a violent but brief interlude between times of peace. Today, America’s wars are everywhere and forever: our enemies change constantly and rarely wear uniforms, and virtually anything can become a weapon. As war expands, so does the role of the US military. Today, military personnel don’t just “kill people and break stuff.” Instead, they analyze computer code, train Afghan judges, build Ebola isolation wards, eavesdrop on electronic communications, develop soap operas, and patrol for pirates. You name it, the military does it.

Rosa Brooks traces this seismic shift in how America wages war from an unconventional perspective—that of a former top Pentagon official who is the daughter of two anti-war protesters and a human rights activist married to an Army Green Beret. Her experiences lead her to an urgent warning: When the boundaries around war disappear, we risk destroying America’s founding values and the laws and institutions we’ve built—and undermining the international rules and organizations that keep our world from sliding towards chaos. If Russia and China have recently grown bolder in their foreign adventures, it’s no accident; US precedents have paved the way for the increasingly unconstrained use of military power by states around the globe. Meanwhile, we continue to pile new tasks onto the military, making it increasingly ill-prepared for the threats America will face in the years to come.

By turns a memoir, a work of journalism, a scholarly exploration into history, anthropology and law, and a rallying cry, How Everything Became War and the Military Became Everything transforms the familiar into the alien, showing us that the culture we inhabit is reshaping us in ways we may suspect, but don’t really understand. It’s the kind of book that will leave you moved, astonished, and profoundly disturbed, for the world around us is quietly changing beyond recognition—and time is running out to make things right.

HBCU Money™ Business Book Feature – Get a Financial Life: Personal Finance in Your Twenties and Thirties


A completely revised and updated fourth edition of the New York Times bestseller, designed to guide younger adults through the world of personal finance.

More than ever before, people in their twenties and thirties need help getting their financial lives in order. And who could blame them?

These so-called millennials have come of age in the wake of the worst economic crisis in memory, and are now trying to get by in its aftermath. They owe record levels of student loan debt, face sky-high rents, and struggle to live on a budget in an uncertain economy.

It’s time for them to get a financial life.

For two decades, Beth Kobliner’s bestseller has been the financial bible for people in their twenties and thirties. With her down-to-earth style, she has taught them how to get out of debt, learn to save, and invest for their futures. In this completely revised and updated edition, Kobliner shares brand-new insights and concrete, actionable advice geared to help a new generation of readers form healthy financial habits that will last a lifetime. With fresh material that reflects the changing digital world, Get a Financial Life remains an essential tool for young people learning how to manage their money.

From tackling taxes to boosting credit scores, Get a Financial Life can show those just starting out how to decrease their debt, avoid common money mistakes, and navigate the world of personal finance in today’s ever-changing landscape.

HBCU Money™ Business Book Feature – What Every Real Estate Investor Needs to Know About Cash Flow


The Classic Guide to Real Estate Investing―Updated for a Re-energized Industry!

Real estate is once again a great investment, and this bestselling guide provides everything you need to know to get in now and make your fortune.

What Every Real Estate Investor Needs to Know About Cash Flow removes the guesswork from investing in real estate by teaching you how to crunch numbers like a pro, so you can confidently judge a property’s value and ensure it provides long-term returns.

Real estate expert, Frank Gallinelli has added new, detailed investment case studies, while maintaining the essentials that have made his book a staple among serious investors. Learn how to measure critical aspects of real estate investments, including:

  • Discounted Cash Flow
  • Net Present Value
  • Capitalization Rate
  • Cash-on-Cash Return
  • Net Operating Income
  • Internal Rate of Return
  • Profitability Index
  • Return on Equity

Whether you’re just beginning in real estate investing or you’re a seasoned professional, What Every Real Estate Investor Needs to Know About Cash Flow has what you need to make sure you take the smartest approach for your next investment using proven calculations.

HBCU Money™ Business Book Feature – The Index Card: Why Personal Finance Doesn’t Have to Be Complicated


TV analysts and money managers would have you believe your finances are enormously complicated, and if you don’t follow their guidance, you’ll end up in the poorhouse.

They’re wrong.

When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the bestselling Pound Foolish, he made an off­hand suggestion: everything you need to know about managing your money could fit on an index card. To prove his point, he grabbed a 4″ x 6″ card, scribbled down a list of rules, and posted a picture of the card online. The post went viral.

Now, Pollack teams up with Olen to explain why the ten simple rules of the index card outperform more complicated financial strategies. Inside is an easy-to-follow action plan that works in good times and bad, giving you the tools, knowledge, and confidence to seize control of your financial life.