Tag Archives: philanthropy

The Love Is GONE: 2022’s HBCU Million Dollar Gifts

We must accept finite disappointment, but never lose infinite hope. – Martin Luther King, Jr.

Arguably, there are not enough donations in 2022 to even warrant an analysis but we are going to give it a try. The acute analysis is that HBCUs and alumni are going to have to prioritize creating wealthier alumni and using their alumni associations to leverage more aggressive investment vehicles which may otherwise be out of bounds for the institutions themselves. It also speaks to giving real thought to policies and strategy that can assist in that wealth creation. Reducing student loan debt loads, reducing time spent in maturation, increasing financial literacy requirements, and more need to be among serious conversation in order to help alumni get on the footing to wealth in both speed and probability. Years like this have been far too many in the midst of also battling underfunding by state and federal government. Not to mention the outright assault PWIs have launched in recent decades of trying to out HBCU HBCUs for African Americans and other minority groups. Of the three companies (pictured above) responsible for the wealth that allowed these individuals to give their Million Dollar Gifts – none were African American owned firms and their combined market caps were over $600 billion – an amount that is almost 40 percent of African America’s entire buying power. Something else that needs to be strongly considered in the wealth development conversation among alumni and administrations. Why are our alumni not creating more firms that can lead to transformative wealth and what can we do to assist?

Overall donations to all colleges and universities were down significantly in 2022 dropping under 300 Million Dollar Gifts given for the first time since 2010. This seems to be a fairly direct correlation to the economy and stock market’s rough 2022. Given that most wealthy donors have major investments tied to business ownership and investments and the Federal Reserve putting forth monetary policy in 2022 that many argued slammed the brakes on the stock market, it is no surprise that wealthy donors deemed themselves quite skittish. And per usual, when America/PWIs get a cold, then African America/HBCUs get pneumonia as seen by only 3 Million Dollar Gifts finding their way to HBCUs. None from HBCU alumni. The median donation was 2 to 1 in terms of donor value and the average donation was 4.5 to 1 in terms of donor value between PWI MDGs and HBCU MDGs. 2022 also provided the very first $1 billion donation to a college or university with Stanford University receiving a $1.1 billion pledge from John and Ann Doerr (both whom are Rice University alumnus).

This is a concerning trend going into uncertain financial times for the U.S. economy in particular. Colleges overall do tend to pick up more students during recessionary times with people losing jobs many see it as an opportunity to go to school or back to school. Unfortunately, tuition revenue is already too much of what HBCUs rely heavily upon and those new students are not likely in any position to give Million Dollar Gifts in the near future. HBCU philanthropy as it pertains to Million Dollar Gifts operates largely on a lottery like reality both relying on hope and depending on those outside of the culture and outside the alumni bases. With the changing sands of higher education shifting beneath our feet the resources to see tomorrow grow urgent with every passing day.

$1 Million Plus Donations To All Colleges: 275

$100 Million Plus Donations To All Colleges: 14

$1 Million Plus Donations Value To All Colleges: $7.1 Billion

$1 Million Plus Median Donation To All Colleges: $10.0 Million

$1 Million Plus Average Donation To All Colleges: $25.9 Million

$1 Million Plus Donations To HBCUs: 3

$100 Million Plus Donations To HBCUs: 0

$1 Million Plus Donations Value To HBCUs: $17.0 Million

$1 Million Plus Median Donation To HBCUs: $5.0 Million

$1 Million Plus Average Donation To HBCUs: $5.7 Million

HBCU Percentage of Donations To All Colleges: 1.1%

HBCU Percentage of Donation Value To All Colleges: 0.2%

1. Arthur M. Blank (pictured) – $10.0 million
Recipient: Spelman College
Source of Wealth: Home Depot

2. Reed Hastings & Patty Quillin – $5.0 million
Recipient: Tougaloo College
Source of Wealth: Media & Entertainment

3. Kenneth Chenault & Kathryn Chenault   – $2.0 million
Recipient: Howard University
Source of Wealth: Education

Source: Chronicle of Philanthropy

It Was Nice While It Lasted: 2021 Million Dollar HBCU Donations Drop By 73 Percent

The results of philanthropy are beyond calculation, but they are calculated. – William A. Foster, IV

After 2020 gave us unprecedented major giving to HBCUs, the fairy dust wore off just as quickly come 2021. Had this year been not followed by 2020, then arguably it would be a good year by normal standards. Instead, it is a harsh reminder that HBCUs rarely on any level receive an equitable share of funding both by state and federal governments and private giving to colleges and universities. 2020’s giving it could be argued was a response to the protests and social unrest that spilled over from the death of George Floyd. However, as we stated previously that is neither sustainable and questionably moral. This year’s list while significantly smaller looks much the same as last year in that it is buoyance is upheld by donors outside of the African American community.

HBCUs were able to pull in three percent of the million plus donations to all colleges and universities, which constitutes their makeup in the overall landscape of the higher education system. However, the value of those donations amounted to less than one percent of the overall donation value to colleges and universities. A significant drop off from 2020’s astounding 15 percent of donation value. Very interested to note that PWIs saw donations of $100 million plus double from 2020 to 2021 going from seven to fourteen. No HBCU has ever seen a nine-figure donation and there are only a handful of African Americans capable of doing so. This once again leaves the fate of African American NPOs in the hands of other community’s wealth and generosity. It also begs the question for the survival of HBCUs in particular long-term. Despite 2020’s gifts, we would be remiss to act as if one year of donations can rectify over one hundred plus years of negligence and fiscal hostility.

MacKenzie Scott continued to be HBCUs’ best friend with two of the ten donations on the list coming from her philanthropy. Mr. and Mrs. Tyler’s donation is one of the largest alumni gifts (if not the largest) ever to an HBCU. Worthy of a conversation itself is that HBCUs are still not producing a pipeline of wealthy alumni. Something critical to increasing the probability of transformative donors into HBCU coffers. With only two known HBCU billionaires among all of its alumni, the question of “Can HBCUs Produce Billionaires?” remains not only a relevant question, but an absolutely necessary conversation that must be had between HBCU alumni and administrations.

$1 Million Plus Donations To All Colleges: 316

$100 Million Plus Donations To All Colleges: 14

$1 Million Plus Donations Value To All Colleges: $8.1 Billion

$1 Million Plus Median Donation To All Colleges: $11.1 Million

$1 Million Plus Average Donation To All Colleges: $25.5 Million

$1 Million Plus Donations To HBCUs: 10

$100 Million Plus Donations To HBCUs: 0

$1 Million Plus Donations Value To HBCUs: $66.7 Million

$1 Million Plus Median Donation To HBCUs: $4.0 Million

$1 Million Plus Average Donation To HBCUs: $6.7 Million

HBCU Percentage of Donations To All Colleges: 3.2%

HBCU Percentage of Donation Value To All Colleges: 0.8%

1. MacKenzie Scott  – $20 million
Recipient: Charles R. Drew Medicine
Source of Wealth: Technology, Retail

2. Calvin E. Tyler and Tina Tyler (pictured bottom right) – $20 million
Recipient: Morgan State University
Source of Wealth: N/A

3. S. Donald Sussman  – $6 million
Recipient: University of the Virgin Islands
Source of Wealth: Finance

4. Eddie Brown and Sylvia Brown (pictured bottom left) – $5 million
Recipient: Howard University
Source of Wealth: Investments

5. Anonymous Donor – $5 million
Recipient: Howard University
Source of Wealth: N/A

6. Shervin Pishevar and Sarah Pishevar Haynes – $3 million
Recipient: Howard University
Source of Wealth: Technology, Finance, Transportation

7. Frank Garrison and Amy Garrison – $2.5 million
Recipient: Fisk University
Source of Wealth: Finance, Real Estate, Law

8. Anonymous Donor – $2.2 million
Recipient: Alabama A&M University
Source of Wealth: N/A

9. MacKenzie Scott – $2 million
Recipient: Meharry Medical College
Source of Wealth: Technology, Retail

10. Mark Malveaux and Dawn Malveaux (pictured top) – $1 million
Recipient: Southern University System
Source of Wealth: Law

Source: Chronicle of Philanthropy

UNPRECEDENTED: MacKenzie Scott Transforms HBCU Endowments With A Flurry Of Million Dollar Gifts In 2020

Guilt: the gift that keeps on giving. – Erma Bombeck

The year of George Floyd’s death and the European American guilt that accompanied it can be argued was the catalyst that led to the largest flurry of million dollar plus donations to HBCUs ever seen and it was led almost solely by one woman – MacKenzie Scott, the quietly known co-founder of Amazon who has emerged as a powerhouse in the world of philanthropy. Of the reported 37 donations of $1 million or more as reported by the Chronicle of Philanthropy to HBCUs, Ms. Scott is responsible for 22 of them. Her donation to Prairie View A&M University was the largest in the school’s history and the largest ever to a public HBCU. Questions of where the money actually ends up and who is managing it given Prairie View’s relationship to Texas A&M are worth investigation by PVAMU alumni. All the same, HBCU endowments began 2020 standing at approximately $2.1 billion combined. 2020’s million dollar plus donations to HBCUs are equivalent to roughly 33 percent of that – in one year. To put in perspective, these donations to HBCUs in 2020 were greater than Howard University’s 150 plus year old endowment and would be the equivalent of someone donating approximately $15 billion to Harvard’s endowment, which Ms. Scott actually could do. Again, unprecedented.

We have expanded our review of the data collected to include more information regarding those major donations to HBCUs as well as their presence in the overall landscape of major donations to all colleges and universities. Are HBCUs getting their share? Although HBCUs make up three percent of the United States higher education ecosystem, they do not tend to receive three percent of the philanthropic donations or value. This year breaks the mold with HBCUs receiving over 11 percent of the major donations and over 15 percent of the major donation value. Unprecedented is putting it mildly. While this infusion is beyond needed and could not come at a better time as many higher education institutions across the country are having real questions of future and long-term fiscal viability, those with well position endowments have far less to worry about in their ability to have the resources necessary to pivot in an ever changing education landscape. Despite this landslide of donations, there are still no HBCUs with a $1 billion endowment or more. Howard University is still leading the way and looking like the inevitable first, but after Howard and Spelman, there are a myriad of questions and concerns as to the endowment health of every other HBCU.

Despite no African American having the wealth to give at the scale of MacKenzie Scott, it still begs the question of where are the African American wealthy in making major donations to HBCUs on a more consistent and sustainable basis. Only 4 of the 37 donations on 2020’s list come from African American families. George Floyd’s death was clearly a catalyst for much of this giving to African American institutions in 2020, but relying on Black death as a means to spur major giving is morally problematic and acutely unsustainable. There is no reason that this list every year is not made up of predominantly African Diaspora and African American households. For reasons that are complex though, that has still yet to happen. It is also worth noting which schools received donations. While the usual suspects of Morehouse College, Spelman College, and Howard University are there, one-third of the donations went to public HBCUs whom rarely find themselves in the philanthropic spotlight. Lesser known, but just as important HBCUs like Claflin University, Lincoln University (PA), and Xavier University (LA) also showed up. A vital need is for the smaller HBCUs to receive major gifts, HBCUs like Texas College, Florida Memorial University, Virginia University at Lynchburg also badly need to receive major gifts to shore up their fiscal futures. African American households must be the one to lead that charge if major giving to HBCUs is to be burning bright tomorrow and not just a firecracker today.

$1 Million Plus Donations To All Colleges: 329

$100 Million Plus Donations To All Colleges: 7

$1 Million Plus Donations Value To All Colleges: $4.7 Billion

$1 Million Plus Median Donation To All Colleges: $6.0 Million

$1 Million Plus Average Donation To All Colleges: $14.4 Million

$1 Million Plus Donations To HBCUs: 37*

$100 Million Plus Donations To HBCUs: 0

$1 Million Plus Donations Value To HBCUs: $716.7 Million

$1 Million Plus Median Donation To HBCUs: $20.0 Million

$1 Million Plus Average Donation To HBCUs: $19.4 Million

HBCU Percentage of Donations To All Colleges: 11.2%

HBCU Percentage of Donation Value To All Colleges: 15.2%

1. MacKenzie Scott (pictured) – $50 million
Recipient: Prairie View A&M University
Source of Wealth: Technology, Retail

2. MacKenzie Scott – $45 million
Recipient: North Carolina A&T State University
Source of Wealth: Technology, Retail

3. Reed Hastings & Patty Quillin  – $40 million
Recipient: Morehouse College
Source of Wealth: Technology

4. Reed Hastings & Patty Quillin – $40 million
Recipient: Spelman College
Source of Wealth: Technology

5. Reed Hastings & Patty Quillin – $40 million
Recipient: United Negro College Fund
Source of Wealth: Technology

6. MacKenzie Scott – $40 million
Recipient: Morgan State University
Source of Wealth: Technology, Retail

7. MacKenzie Scott – $40 million
Recipient: Norfolk State University
Source of Wealth: Technology, Retail

8. MacKenzie Scott – $40 million
Recipient: Howard University
Source of Wealth: Technology, Retail

9. MacKenzie Scott – $30 million
Recipient: Virginia State University
Source of Wealth: Technology, Retail

10. MacKenzie Scott– $30 million
Recipient: Winston-Salem State University
Source of Wealth: Technology, Retail

11. MacKenzie Scott – $30 million
Recipient: Hampton University
Source of Wealth: Technology, Retail

12. MacKenzie Scott – $25 million
Recipient: Alcorn State University
Source of Wealth: Technology, Retail

13. MacKenzie Scott – $25 million
Recipient: Bowie State University
Source of Wealth: Technology, Retail

14. MacKenzie Scott  – $20 million
Recipient: Claflin University
Source of Wealth: Technology, Retail

15. MacKenzie Scott – $20 million
Recipient: Delaware State University
Source of Wealth: Technology, Retail

16. MacKenzie Scott – $20 million
Recipient: Lincoln University (PA)
Source of Wealth: Technology, Retail

17. MacKenzie Scott – $20 million
Recipient: Tuskegee University
Source of Wealth: Technology, Retail

18. MacKenzie Scott – $20 million
Recipient: Xavier University (Louisiana)
Source of Wealth: Technology, Retail

19. MacKenzie Scott – $20 million
Recipient: Morehouse College
Source of Wealth: Technology, Retail

20. MacKenzie Scott – $20 million
Recipient: University of Maryland-Eastern Shore
Source of Wealth: Technology, Retail

21. MacKenzie Scott – $20 million
Recipient: Spelman College
Source of Wealth: Technology, Retail

22. MacKenzie Scot– $15 million
Recipient: Clark Atlanta University
Source of Wealth: Technology, Retail

23. MacKenzie Scott – $15 million
Recipient: Elizabeth City State University
Source of Wealth: Technology, Retail

24. Anonymous Donor – $10 million
Recipient: Prairie View A&M University
Source of Wealth: N/A

25. Bruce Karsh and Martha Karsh  – $10 million
Recipient: Howard University
Source of Wealth: Finance

26. Seth Klarman and Beth Klarman – $10 million
Recipient: Spelman College
Source of Wealth: Finance

27. MacKenzie Scott – $6 million
Recipient: Tougaloo College
Source of Wealth: Technology, Retail

28. MacKenzie Scott – $5 million
Recipient: Dillard University
Source of Wealth: Technology, Retail

29. Oprah Winfrey – $2 million
Recipient: Tennessee State University
Source of Wealth: Media & Entertainment

30. Matthew Cullinan and Anna Reilly – $1.7 million
Recipient: Winston-Salem State University
Source of Wealth: Education

31. Jim Murren and Heather Murren – $1 million
Recipient: Howard University
Source of Wealth: Finance

32. Charles Butt – $1 million
Recipient: Prairie View A&M University
Source of Wealth: Retail

33. Charles Barkley – $1 million
Recipient: Miles College
Source of Wealth: Entertainment

34. Kenneth Chenault and Kathryn Chenault – $1 million
Recipient: Morehouse College
Source of Wealth: Finance

35. Joan Johnson – $1 million
Recipient: Spelman College
Source of Wealth: Retail

36. Frank Baker & Laura Day  – $1 million
Recipient: Spelman College
Source of Wealth: Finance

37. Charles Barkley – $1 million
Recipient: Tuskegee University
Source of Wealth: Entertainment

Source: Chronicle of Philanthropy

*Michael Bloomberg’s pledge of $100 million in 2020 to the 4 HBCU medical schools was not included in our list which was sourced strictly from the Chronicle of Philanthropy.

The Double-Edged Sword Of White Philanthropy Into HBCUs

“When the white man came, we had the land and they had the Bibles. Now they have the land and we have the Bibles.” – Chief Dan George

Let us be clear, we need the money. Over 95 percent of HBCUs have endowments that are less than $100 million. In 2015, Sweet Briar College, a women’s college in Virginia, abruptly decided to cease operations. It sent shock waves through the higher education world and for many HBCU advocates it was an indirect message to our institutions that the fire alarm for survival for colleges on the financial fringes was not just a drill, but smoke could be seen in the very near distance. Sweet Briar College had an endowment of $75 million, which would put it firmly ahead of over 90 percent of HBCUs currently – and it closed.

It is no secret that the racial wealth gap makes it extremely difficult for African Americans to compete in philanthropic terms with our counterparts. The Federal Reserve in September 2020 reported, “White families have the highest level of both median and mean family wealth: $188,200 and $983,400, respectively. Black families’ median and mean wealth is less than 15 percent that of White families, at $24,100 and $142,500, respectively.” Given these numbers and given how much consistent financial philanthropic efforts are largely correlated with disposable income and wealth, then this certainly can give some understanding to the story of why HBCUs and African American nonprofit organizations (NPOs) in general have struggled. The Black Church (Are African American Churches Derailing African America’s Economic Progress?) being the lone exception to this rule, which has created a domino effect of instability for secular NPO development and infrastructure in our community’s institutions. Simply put, with what little money we do have to give it almost all has for the past three to four decades gone into the black hole coffers of the Black Church and done little to build proper financial infrastructure for other community supporting organizations. Enter white hope and savior.  

2020 has seen unprecedented gifts to HBCUs from white philanthropists starting with Mackenzie Scott, one of the cofounders of Amazon, who at the time of this writing is worth almost $60 billion. She made waves with her unprecedented and seemingly unsolicited gifts to six HBCUs and HBCU supporting organizations that totaled more than $160 million. This was followed up shortly after by Michael Bloomberg, founder of Bloomberg L.P. and worth almost $55 billion himself, with donating $100 million as well to the nation’s four HBCU medical schools. These two donations alone are equivalent to approximately 10 percent of all 100 plus HBCUs combined endowments over their 100 plus year history. Finally in some HBCU circles it was exalted, mainstream America also known as European/White America was “seeing” us and giving us our just due. Paying what was owed to us for so long being mistreated and underfunded. However, that same tune was not being sung or so kind when the Koch brothers donated $50 million between the United Negro College Fund and Thurgood Marshall Fund in 2014 and 2017, respectively. There were some who even called for the money to be returned in both cases so there is an inherent complexity in our organizations being in dire need of funds, but also wanting to be particular about who the donor is. The conversation about HBCUs and European American donors seems to be one that is little discussed and complex in its acknowledgment. But the elephant is there.

In fact, unless something astonishing happens in the rest of 2020 and since HBCU Money has been reporting on the Million Dollar Donations To HBCUs beginning in 2013, three of the seven years of largest donations to HBCUs have come from European/White Americans. There is certainly some historical reasoning behind schools like Hampton, Howard, Morehouse, Spelman, and Tuskegee receiving attention from European American benefactors. These schools have a long storied history and ties with them since their founding. Morehouse and Spelman receiving their names as a result of their generous funding from one John D. Rockefeller, Sr in the late nineteenth century. It is no coincidence that their early proximity to whiteness has allowed them to fair far better financially today than their HBCU counterparts founded by African American interest. But what does it mean when European Americans are the dominant donors of HBCUs and not African Americans? 

The long complex history of European American philanthropy as a social, economic, and political tool of influence seems often remiss in our community. African Americans have a naïve tendency to believe culturally that philanthropy is altruism. This despite us all having a familial experience where one family member lent money to another family member and even if the money is paid back, the lender never seems to let it not be told at Thanksgiving how they saved said family member. Think about European American philanthropy as a tool – missionaries in Africa, seemingly endless aid to Africa through the IMF and World Bank that has been used to create dependency states versus developed (see competitive) economies and you start to realize that philanthropy can have a strategic purpose. It paints a picture that Africans are incapable of empowering themselves and that without European and European American benevolence they simply could not survive. The same picture can be painted for HBCUs and African American NPOs.

It is hard to speak out against European and European American injustice towards the African Diaspora if you are HBCUs and African American NPOs (AANPOs) when that is the hand that feeds you. How can you convince African Americans that African American institutions are the mechanism by which we can empower ourselves as a community if they themselves are unable to find a solution? There have been a number of HBCUs who have come under pressure from wanting to have someone like Minister Louis Farrakhan of the Nation of Islam speak. Whether you agree with his ideology or not, the African American community understands the perch from which he speaks even if they do not agree with it. It should be us who decides who can and can not speak, but that is not how money works. Money garners influence in ways that can make you sit up in your bed uncomfortable at night because you heard something rumbling in the closet, but you live alone. 

Let us be clear, it is not that accepting money from European Americans is bad or unacceptable. There is a fine line between cutting off one’s nose to spite your own face. However, who has the leverage in the donation is vital. Is it money you have to have to keep the doors open or money that just provides icing on the cake? In the former it is the donor who wields immense power and in the latter it is in the institution. HBCU alumni must at least be willing to have the conversation about where our institutions money is coming from and more importantly how can we can ensure non-HBCU donors do not garner influence that moves us off our purpose to serve African American social, economic, and political interest and empowerment.

 

12 Things Your HBCU Alumni Association/Chapter Needs To Do To Be Financially Successful

“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein

Far too many HBCU Alumni Associations and Chapters have been asleep at the wheel for far too long financially. They have conducted themselves like a child who says they want to start a lemonade stand, but refuses to take the time to make a plan of acquiring lemons, sugar, water, and certainly not building a lemonade stand. There is more time spent playing with their friends and then seemingly complaining that their friends do not support their lemonade stand – that does not exist. It is enough to drive one mad. We have laid out twelve steps that HBCU alumni associations and chapters need to do to make themselves financially integral and sustainable for the future to meet the financial needs of both African America and the HBCUs they serve.

  1. Move banking accounts to African American owned banks and/or credit unions. It is utterly baffling that HBCUs and HBCU Alumni Associations/Chapters at this point still have not done this very elementary point of economic development given the acute presence of the #BankBlack movement over the past few years. Public HBCUs have more red tape by being state institutions and there are significant political dynamics at play there, but private HBCUs and HBCU alumni associations/chapters at private or public HBCUs at this point simply have no excuse.
  2. Invest in technology, especially financial technology. If HBCU Alumni Associations/Chapters want younger alumni involvement as they claim then they have to come into the 21st century – do you realize we are two decades into the 21st century and some HBCU foundations, alumni associations/chapters do not have a functioning web presence. This is where typically you would insert a mind blown emoji or gif. It is unfathomable and inexcusable at this point. HBCU Alumni Associations/Chapters need a web and social media presence independent of the mother institution for a myriad of reasons that should be readily apparent without great explanation. Alumni associations/chapters can work out an agreement with their schools to create work study that involves social media work and web development for those students who are interested and have the necessary skillset. Otherwise, spend the money and pay for a real web designer and social media manager – it is worth it. Financial technology – accepting payment by Venmo, CashApp, etc. should not be groundbreaking it should be standard. There are a plethora of financial technology available for nonprofit organizations. This should be the job of the treasurer at both the national and chapter levels to find technology that can improve the financial efficiency.
  3. Collect information on your members. Know your association/chapters strengths and weaknesses. If you plan on doing education outreach with your alumni association/chapter, it may help knowing who in the organization that has a background and connections in education. Need to put on an event? It may help to know the alumnus who worked in event planning or knows someone who does. Other information should be household income, level of education, home ownership, etc. The more information the better (we will explain the value of this in another point). But not knowing what assets you have is a dearth of proper planning and strategy.
  4. Write a business plan. If you do not know where you are going, any road will get you there. This opaque behavior is stressfully true with HBCU Alumni Associations/Chapters. We have an alumni association/chapter, now what? Having a written plan of what you want to accomplish, why, and how is paramount to any organization. HBCU Alumni Associations/Chapters are no different. The business plan should be reviewed and updated every 3-4 years to ensure that goals are on track . A review committee made up of internal and external members would be advised.
  5. Create a revenue and investment committee. These can be one committee or two committees, but it needs to exist. Beyond dues, how does the association/chapter plan to make money? Thinking of ways that revenue can be generated and those ideas presented to the association and chapter would be vital. Seriously, because have we not killed the annual golf tournament? Someone on this committee needs to have an investment background and if there is no one in the chapter with it, then invite a local financial adviser to sit on the committee in a volunteer role to help.
  6. Raise dues. There was just a collective gasp from everyone just now. However, creativity. Right now, most associations/chapters charge annual dues of $25-35 annually. Going to a monthly model of $5-10 can skyrocket annual dues revenue to $60-120 which is an increase of over 100 percent in dues revenue and it is an amount that few will miss. Implementing financial technology can allow this to be automated around alumni pay periods.
  7. Produce a newsletter and sale local advertising. Remember the roster of your membership and the data we talked about collecting. This is extremely valuable in putting together a media kit that you can use to sell local advertising in. Most alumni associations/chapters send out newsletters anyway. The ability to monetize that in the most optimal way requires being able to tell potential advertisers who they are reaching. Imagine being able to simply sell ten advertisements a year with twelve month commitments that each pay $50 per month. This is $6,000 in new annual revenue for the chapter from local businesses and relationship building.
  8. Hire a financial adviser. It can be the aforementioned one or a different one, but this also needs to be done. Associations/Chapters should be generating far more income than they do with the collective financial ability at their disposal. As an entity, your association/chapter can have a brokerage account that invest in stocks and bonds – not just sitting in a checking and savings account losing purchasing power. Ensure that the financial adviser is credible. There are even African American brokerage firms that can provide accounts and advising all under one roof. Again, we are not going to fundraise our way to institutional wealth. Our organizations’ money needs to be making money while it “sleeps” because money never sleeps.
  9. Purchase real estate. Now that you have a financial adviser, your chapter should also retain a real estate adviser to help build a rental property portfolio. Remember, we just created $6,000 in new annual revenue via the newsletter. You also raised dues from $25 to $60 and with the $35 surplus on a chapter of just twenty alumni that provides and extra $700 annually. In line with your investment income from your brokerage is also rental income. The association/chapter can focus on purchasing everything from single-family to commercial properties. If chapters purchased near their HBCU, it could help stem off any potential gentrification as many HBCUs are seeing, but in little position to do anything about. They could also purchase real estate locally where their chapter is located. This would provide the association/chapter another stream of revenue and diversified real estate holdings.
  10. Invest in African American small businesses. This could be done in conjunction with African American owned banks/credit unions. If a small business could not qualify for a SBA loan, then the chapter could work out a deal with the bank that would allow them to review the investment on the bank’s recommendation. The chapter would then either invest in the business with equity or provide a loan and act as a shadow lender. We know this is something desperately needed for many African American small businesses who are trying to grow and for some reason or another lack access to traditional financial products. Imagine a local African American kid comes to the bank with the next great social media company, but he needs $38,000 to get it going and does not qualify, but the bank says they have a program that may work to help him. The chapter invest the $38,000 for a 50 percent stake and acts as a passive investor while the kid builds his dream. Why $38,000? This is the amount Mark Zuckerberg and classmate Eduardo Saverin invested to get Facebook off the ground in 2004. A company now worth $840 billion and a 50 percent stake would be worth $420 billion – from a $38,000 investment. Not to mention the potential to secure jobs and internships for your HBCU’s students and alumni as the company grew.
  11. Endow internships at local organizations. HBCU alumni constantly complain about our students not having access to opportunity. Well, now with your new found financial wealth you can buy them access just like everyone else does for their community. The Museum of Natural Science in New York, Miami, Houston, etc. sure do appreciate that $100,000 donation your association/chapter gave them to hire a paid summer internship. The condition? That intern needs to come from your HBCU. Now, a student from your HBCU gets a paid summer internship, work experience in a field of their interest, and most importantly builds their professional network.
  12. Be transparent. Associations and chapters need to ensure that members feel like they know and understand what is going on. Part of this is improving the membership’s financial aptitude through financial literacy so that they understand the decisions being made on some level. Have a quarterly review of the financial portfolio and an annual audit. Trust is vital and for African American organizations that trust is built through transparency.

HBCU Alumni Associations & Chapters should be the symbol of group economics for African America. Instead, the actions have been more hat in hand with the rest of African American organizations who could, but do not leverage their capability. The infrastructure is there for HBCU Alumni Associations & Chapters to be financial forces if the proper financial strategy and plan is implemented. It is time to stop playing and start planning, there is a lemonade stand to build.