Tag Archives: black homeownership

From Exclusion to Empowerment: How HOAs Can Protect Black Neighborhoods

“Revolution is based on land. Land is the basis of all independence. Land is the basis of freedom, justice, and equality.” – Malcolm X 

Few institutions have carried the weight of controversy in American housing like the homeowners’ association (HOA). For much of the 20th century, HOAs were weaponized as a tool of institutional racism restricting African Americans from buying into White neighborhoods through deed covenants, enforcing exclusionary zoning, and serving as gatekeepers of generational wealth accumulation. The very mechanism of neighborhood governance became one more way African America was told “you do not belong.” Yet history has a way of flipping its instruments. The very structural force once used to keep us out may be one of the few institutional levers available to keep us in. As gentrification and predatory development rapidly encroach upon historically African American communities from Houston’s Third Ward to Atlanta’s West End, from Washington D.C.’s Shaw to New Orleans’ Tremé, the need for institutional tools of land sovereignty grows urgent. Civic associations, while noble, often lack teeth. It may be time for African American neighborhoods to rethink the HOA, not as a relic of exclusion but as a shield of survival.

Most African American neighborhoods today rely on civic clubs or neighborhood associations. These bodies are typically voluntary, underfunded, and lack the legal authority to enforce community decisions. They can advocate to city councils, organize block cleanups, and serve as a cultural glue, but when it comes to confronting a developer with millions in capital and legal teams, they are simply outgunned. Civic associations cannot foreclose properties when owners ignore rules or dues, build substantial war chests because dues are voluntary and non-enforceable, or control property transfers when long-time residents sell. This means that even when a neighborhood is organized and has strong social cohesion, it remains structurally weak in the face of predatory real estate activity. Developers exploit this weakness buying distressed properties, lobbying city officials for zoning changes, and rapidly altering the fabric of communities without consent.

Unlike civic clubs, HOAs are legally binding entities. When properly designed and governed, they give communities leverage that is otherwise impossible. The ability to foreclose ensures compliance and funding. If dues are unpaid, the HOA has a mechanism to protect the community’s collective interests. Mandatory dues create a stable revenue stream. A community with 200 homes each contributing $500 annually generates $100,000. Over five years, that becomes half a million which is enough to hire lawyers, challenge city zoning, and even purchase properties outright. This institutional capital transforms neighborhoods from reactive to proactive. HOAs can also insert right-of-first-refusal clauses, allowing them to buy homes before they go to outside investors, preventing predatory acquisitions and allowing neighborhoods to decide who their neighbors will be and what developments fit the collective vision. Rules around property maintenance, density, and usage can prevent developers from converting single-family homes into high-turnover rentals or Airbnbs. These standards are not just about aesthetics they are about protecting neighborhood identity and safety.

To advocate HOAs for African American communities is not to ignore their history. For decades, HOAs were bastions of exclusion. They operated in tandem with banks, appraisers, and city planners to enforce segregation. Deed restrictions openly barred African Americans and other minorities from ownership. Even when those covenants became unenforceable after Shelley v. Kraemer (1948), HOAs found new ways to enforce segregation through indirect mechanisms. But history also shows how institutions can be repurposed. Universities once denied African Americans; now HBCUs are among our strongest institutions. Banks once denied us credit; now Black-owned banks serve as pillars of community capital. The HOA, when reimagined under African American sovereignty, can become not a wall keeping us out, but a fortress keeping us in.

Houston’s Third Ward is emblematic. A historically Black neighborhood anchored by Texas Southern University, it has been ground zero for gentrification. Developers like TPC Endeavors LLC have defied city red tags, continued illegal construction, and ignored deed restrictions designed to protect single-family character. Residents organized, called 311, attended City Council meetings but the civic tools they had were insufficient. Enforcement by the city was lax. Meanwhile, developers were renting red-tagged properties as Airbnbs. Imagine if Third Ward had a robust HOA structure. With mandatory dues, it could hire legal counsel to file injunctions. With right-of-first-refusal, it could have purchased properties neighbors wished to sell, keeping them out of speculative hands. With codified rules, it could have legally enforced single-family restrictions, protecting housing stock for families rather than transient rentals. Instead, the community is stuck fighting asymmetrical battles, people with civic will against people with institutional power. The outcome, absent intervention, is predictable: displacement.

At its core, the case for African American HOAs is about institutional economics, the accumulation of collective capital to withstand systemic pressures. The median net worth of White households is nearly eight times that of Black households. Real estate is the largest component of wealth for African American families. When neighborhoods gentrify, this wealth is not preserved; it is extracted. HOAs serve as protectors of that capital by stabilizing community land values under African American governance. They enable neighborhoods to pool financial and legal resources to resist external exploitation. They foster long-term family residence, giving children environments with consistent community standards, building social and cultural capital alongside financial wealth. HOAs also enable neighborhoods to act like firms: they can engage developers on their own terms, negotiate concessions, or even partner in development deals that align with community interests.

Of course, HOAs are not a panacea. Poorly run HOAs can become abusive or corrupt, mirroring the very forces they are meant to resist. Mandatory payments can strain low-income residents, though creative structures such as sliding scales, subsidies, or partnerships with HBCUs and community foundations can mitigate this. Forming an HOA requires legal expertise and state recognition, which many African American communities lack immediate access to, though partnerships with HBCU law schools could be a solution. Neighborhoods may resist HOAs due to historical mistrust or fear of bureaucracy. Education campaigns and transparent governance are crucial.

The HBCU ecosystem has a unique role to play. Many HBCUs are surrounded by historically Black neighborhoods now under siege from gentrification. These institutions could provide the technical, legal, and financial scaffolding for community HOAs. Law schools could draft HOA charters and litigate against predatory developers. Business schools could train HOA boards in financial management. Architecture and urban planning programs could design neighborhood development standards. University endowments could provide seed capital to help HOAs acquire distressed properties. If HBCUs become the backbone of HOA development, they transform from being passive neighbors to active protectors of Black land sovereignty.

Imagine a network of African American HOAs across the country, each tied to local HBCUs, each building collective war chests, each controlling neighborhood development. Together, they form a patchwork of institutional sovereignty one block at a time, one neighborhood at a time. This is not just about resisting gentrification. It is about reclaiming agency over land, the foundational asset of all wealth and power. Without land sovereignty, African American communities will forever be tenants in someone else’s design. With HOAs, we have the chance to rewrite that story.

While HOAs have been historically tainted by their role in exclusion, African America must confront a hard truth: institutional problems require institutional solutions. Civic will, without institutional teeth, cannot withstand predatory capital. HOAs, properly structured and governed, give our neighborhoods enforcement power, financial capacity, and development control. Land sovereignty is not optional; it is existential. Gentrification is not just about higher rents or new coffee shops, it is about the slow erasure of African American communities from the map. If we are to remain, to build intergenerational wealth, and to strengthen our institutional power, then we must be willing to use every tool available. The HOA may have once been a weapon against us. It can now be the fortress that protects us.

Model HOA Framework for African American Communities


1. Charter Outline

A. Name and Purpose

  • Name: [Neighborhood Name] Community Land Trust HOA
  • Mission: To preserve and protect African American homeownership, stabilize property values, and foster community-driven development.
  • Objectives:
    1. Protect neighborhood land from predatory acquisition and gentrification.
    2. Maintain architectural and cultural integrity of the neighborhood.
    3. Build collective financial resources for legal, development, and maintenance initiatives.
    4. Empower residents with decision-making authority over neighborhood development.

B. Membership

  • All property owners within the HOA boundary are automatically members.
  • Membership is determined by the community.
  • Voting rights are proportional to ownership, with one vote per property.

C. Governance Structure

  • Board of Directors: 5–9 elected members serving staggered three-year terms.
  • Committees:
    • Finance & Investment Committee
    • Architectural & Community Standards Committee
    • Legal & Advocacy Committee
    • Outreach & Education Committee
  • Decision-making: Major decisions (property acquisition, legal action, development approvals) require a 2/3 majority vote of the board and approval by 50%+1 of voting members.

D. Covenants and Bylaws

  • Rules governing property use, maintenance, and modifications.
  • Right-of-first-refusal on property sales to maintain African American ownership and prevent predatory acquisitions.
  • Restrictions on commercial rental operations (e.g., short-term rentals like Airbnb) unless approved by the board.
  • Enforcement of community standards through fines, liens, and, if necessary, foreclosure.

2. Funding Structure

A. Mandatory Dues

  • Base dues calculated per household (example: $500–$1,000/year depending on neighborhood size and needs).
  • Sliding scale or hardship exemptions for low-income homeowners, with supplemental funding from foundations or HBCUs.

B. Special Assessments

  • Imposed for extraordinary needs such as legal battles, property acquisition, or infrastructure repairs.
  • Must be approved by majority vote of HOA members.

C. Reserve Fund / War Chest

  • 25–30% of annual dues set aside into a reserve fund for long-term projects or emergency legal needs.
  • Goal: Maintain liquidity to purchase at-risk properties and fund legal actions without delay.

D. Partnerships & Grants

  • Collaborate with HBCUs, local Black-owned banks, and philanthropic foundations for technical and financial support.
  • Seek grants specifically for community land trusts, anti-gentrification initiatives, or neighborhood revitalization.

E. The HOA Investment Fund

  • Neighborhood Endowment: A portion of dues is invested to build a long-term community fund. This endowment can invest in local African American businesses, the stock market, or other vetted opportunities. Returns are used to subsidize senior citizens and low-income residents, provide relief during emergencies, and strengthen the HOA’s financial independence.
  • Emergency Fund: A dedicated reserve for disasters, legal challenges, or community emergencies.
  • Special Assessments: Levied for large projects (legal defense, infrastructure, property acquisition).

3. Enforcement Mechanisms

A. Fines and Liens

  • Fines for non-compliance with HOA rules (maintenance, property use, etc.).
  • Unpaid fines converted into liens that attach to the property.

B. Legal Authority

  • Covenants provide authority to take legal action against violators, including:
    • Enforcing property use restrictions
    • Preventing unauthorized sales or rentals
    • Challenging predatory development through court injunctions

C. Foreclosure

  • In extreme cases of non-payment or serious violations, the HOA has the right to foreclose on the property to protect collective community interests.
  • Requires board approval and due process, with transparency to all members.

D. Right-of-First-Refusal

  • The HOA can purchase homes before they are sold to external buyers.
  • Maintains neighborhood ownership continuity and allows control over development aligned with community goals.

4. Community Engagement and Education

  • Regular town halls and workshops on:
    • Financial literacy and collective wealth building
    • Understanding HOA powers and responsibilities
    • Recognizing predatory developers and speculative practices
  • Partnerships with local HBCUs to provide pro bono legal clinics, urban planning advice, and leadership development for HOA board members.
  • Volunteer committees for property upkeep, neighborhood beautification, and cultural preservation.

5. Oversight and Accountability

  • Annual audits of finances by independent accountants.
  • Mandatory annual reporting to members detailing:
    • Income and expenses
    • Property acquisitions
    • Enforcement actions taken
    • Development approvals or denials
  • Board elections conducted transparently with all members notified in advance.

6. Strategic Objectives for Anti-Gentrification

  1. Property Acquisition Strategy
    • Identify at-risk properties before they are sold to outside investors.
    • Use reserve funds or special assessments to purchase and hold properties for resale to qualified African American buyers.
  2. Legal Defense Fund
    • Maintain a portion of the war chest specifically for litigation against predatory developers and enforcement of zoning codes.
  3. Cultural and Architectural Preservation
    • Set clear standards for renovations and new construction that reflect neighborhood heritage.
    • Ensure that new development aligns with the neighborhood’s long-term vision and identity.
  4. Economic Empowerment
    • Encourage local entrepreneurship and small business ownership within the HOA’s commercial spaces.
    • Partner with HBCUs and Black-owned banks to provide financing, mentorship, and business support.

Disclaimer: This article was assisted by ChatGPT.

Working Hard For The Money: African America Comes In Dead Last When It Comes To Passive Income

“If you don’t find a way to make money while you sleep, you will work until you die.” — T. Harv Eker

In the American imagination, wealth is often synonymous with work—grit, grind, and the relentless pursuit of the paycheck. Yet the country’s richest families rarely labour for their living. Their fortunes compound quietly, buoyed by investments, dividend-paying stocks, real estate, and business interests. For Black households, whose median net worth remains a fraction of their white counterparts, accessing such passive income streams remains a frontier of both opportunity and historical consequence.

According to recent data from the U.S. Census and the Federal Reserve, only 7% of Black households report receiving passive income—whether from rental properties, interest, dividends, or business ownership—compared to 24% of white households. And when such income does exist, the median amount for Black families barely touches $2,000 annually, compared to nearly $5,000 for white households. This income disparity is not incidental. It reflects generations of exclusion, underinvestment, and systemic barriers to asset ownership.

But it is changing.

Across the U.S., a growing cohort of Black investors, entrepreneurs, and financial organizers are working to reverse this trend. From stock investing circles to community real estate funds and digital asset education, there is an awakening to the principle that “money must work when we do not.”

A Quiet Crisis in the Wealth Equation

Wealth in America has never been evenly distributed, but the passive income gap underscores a more insidious asymmetry: not just what people earn, but how money is multiplied. For much of the 20th century, Black Americans were systematically denied access to the very tools that compound wealth. Home loans were redlined. Stock brokers ignored Black neighborhoods. Black-owned businesses were underfinanced and over-regulated.

“We talk a lot about income inequality, but asset inequality is far more dangerous,” says Dr. Lenora Matthews, professor of finance at Howard University. “Passive income is how wealth survives across generations. Without it, every dollar must be earned, every month restarted from zero.”

The result has been a fragile wealth ecosystem. Black households are more likely to rely solely on wages, less likely to inherit financial assets, and more burdened by student debt. This combination severely limits participation in the capital markets that fuel passive income.

Enter the Index Fund

Among the most accessible starting points for passive income is the stock market—particularly index funds and ETFs (exchange-traded funds). These instruments offer low-cost, diversified exposure to the market and require little financial sophistication.

Platforms like M1 Finance, Public, and Fidelity now allow investors to buy fractional shares, meaning a person can invest $10 into the S&P 500 rather than $500 for a single share. Many Black investors are leveraging this entry point to build long-term portfolios with monthly contributions.

Tasha McDaniel, a teacher in Atlanta, began investing during the pandemic with just $50 per paycheck. “I never thought I’d be an investor,” she says. “But I realized my savings account was losing to inflation. Now my dividends buy more shares automatically.”

Her strategy follows a principle now gaining traction in Black financial circles: automatic reinvestment. Known as DRIP (Dividend Reinvestment Plan), it ensures that dividend payments purchase additional shares—compounding returns without additional cash input.

Real Estate: The Tangible Asset

Beyond equities, real estate remains the second pillar of passive income strategy. But here too, Black households have been historically marginalized. In 2022, the Black homeownership rate stood at 44%, compared to 74% among whites, a gap wider than it was in 1968 when the Fair Housing Act was passed.

And yet, platforms like Roofstock, Fundrise, and Arrived Homes are lowering the barriers. These services allow users to invest in rental properties, either fractionally or outright, while property management is handled externally—turning what was once an intensive business into a hands-off income stream.

“There’s a myth that you need $100,000 to buy a rental,” says Marcus Green, a Detroit-based real estate investor. “But with the right markets and leveraging community capital, Black investors can and are buying back the block.”

Indeed, co-investment models are growing. In cities like Birmingham, Baltimore, and Chicago, Black investment clubs are pooling resources to purchase duplexes and small multi-family homes. Each investor receives a percentage of rental income, and over time, equity appreciation.

The model is not new. It mirrors how Jewish, Chinese, and Caribbean diasporas historically approached real estate. What is new is the technological infrastructure allowing even small investors to participate.

Business Ownership: The Third Rail

Owning a business is arguably the most lucrative form of passive income—especially if it can be structured to run without the founder’s daily involvement. But again, Black entrepreneurs face outsized barriers. A 2021 Brookings report found that Black-owned businesses are half as likely to receive funding and receive only a third as much capital, even when creditworthiness is equal.

Still, entrepreneurship remains a favored strategy. Digital businesses—especially those selling information products, such as eBooks, online courses, or print-on-demand merchandise—offer high margins with low startup costs.

“I created a personal finance course for new parents,” says Jamal Pierce, a Houston-based father of two. “It took me three weekends. Now it makes $500 a month, and I haven’t touched it in a year.”

Similarly, Black creators on platforms like YouTube, Etsy, and Substack are finding ways to turn knowledge, creativity, and community into automated income. While these streams begin modestly, they represent a critical shift: from hourly labor to scalable value.

Trust, Trauma, and Financial Literacy

While access to capital is critical, trust and cultural engagement are equally important. Surveys consistently show that Black Americans are less likely to trust financial institutions. This distrust is not irrational. From the exploitation of Freedman’s Bank to discriminatory banking practices in the 2000s housing crash, history abounds with financial betrayal.

To bridge this gap, a new generation of Black financial educators is emerging. TikTok influencers, YouTube educators, and community workshops are now teaching passive income strategies with a culturally relevant lens.

“Financial literacy must come from trusted voices,” says Ayana Holland, founder of Black Wealth Book Club. “We aren’t just teaching stocks; we’re healing financial trauma.”

Her organization hosts monthly readings and investment challenges, helping members open brokerage accounts, buy dividend-paying stocks, and learn the language of capital.

Group Economics Reimagined

One of the most powerful but underutilized tools in the Black community remains cooperative economics. The tradition of “sou-sous” and rotating savings clubs dates back centuries but is now being modernized into investment syndicates and real estate cooperatives.

In New York, the Umoja Investment Circle—formed by five Black women—collectively saved $60,000 in a year and used it to buy a cash-flowing rental property in upstate New York. Each member now receives quarterly dividends.

“We realized we didn’t need to wait for the bank,” says founding member Tiffany Rhodes. “We were the capital.”

Such models not only build wealth but restore a sense of agency and interdependence. They allow families and communities to reclaim the capital flight that has plagued Black neighborhoods for decades.

Digital Assets and the Cautionary Horizon

The emergence of digital assets, particularly cryptocurrencies and decentralized finance (DeFi), has sparked curiosity and concern among Black investors. On one hand, Black Americans have adopted crypto at faster rates than their white peers, drawn by its decentralization and promise of wealth democratization.

On the other, the market’s volatility and regulatory uncertainty pose significant risks. The collapse of platforms like FTX and Celsius has reignited warnings about speculation without education.

“Crypto is not the enemy,” says Kaylin James, a blockchain consultant. “But we must separate hype from fundamentals. Bitcoin can be a long-term store of value, but not every coin is your ticket to freedom.”

The lesson is clear: passive income must be built on understanding, not urgency.

Policy Interventions and Structural Change

While individual strategies matter, structural change is essential to closing the passive income gap. Federal and state policies must expand access to retirement accounts, support first-time homebuyers, and fund Black-owned startups.

Programs like baby bonds, universal 401(k) participation, and public banking could democratize the tools of wealth. So too could the strengthening of historically Black financial institutions—credit unions, community development financial institutions (CDFIs), and HBCU endowments.

Indeed, institutions like OneUnited Bank and the HOPE Credit Union are already deploying capital into underserved areas, while crowdfunding models like Black Wall Street Cooperative are testing new modes of community finance.

Toward Financial Sovereignty

The quest for passive income is not merely a financial ambition—it is a reclaiming of time, dignity, and possibility. For Black households, it represents both survival and sovereignty. It is the freedom to plan, to rest, and to invest in future generations.

In a world where work grows ever more precarious and inequality more entrenched, the ability to earn without labour is no longer a luxury. It is an imperative.

As Jamal Pierce puts it: “I don’t want my kids to inherit hustle. I want them to inherit options.”

The shift is underway. The movement is growing. Passive income is not a dream. It is a strategy—and a declaration—that Black wealth will not be denied, only delayed.

Chart: Chamber of Commerce using U.S. Census Bureau’s 2019 American Community Survey

Analysis with Focus on African Americans

The chart presents data on median passive income and the percentage of households with passive income across different racial/ethnic groups. Here’s a focused analysis on African Americans (Black households) in comparison to others:

Passive Income Levels

  • Black households have the lowest median passive income compared to other groups.
  • Their median passive income is around $2,500, significantly lower than White, Hispanic, and Asian households, which are all above $4,000.
  • This suggests that Black households have less access to wealth-generating assets such as investments, rental properties, and other income-generating financial vehicles.

Percentage of Households with Passive Income

  • Black households also have the lowest percentage of households receiving passive income (approx. 6%).
  • This is significantly lower than Non-Hispanic White and Asian households, indicating that fewer Black families are benefiting from income streams outside of wages and salaries.
  • The disparity may be linked to historical and systemic barriers to wealth accumulation, including lower rates of homeownership, limited access to capital for investments, and disparities in inheritance.

Comparative Insights

  • Hispanic households, despite having near the same percentage of households receiving passive income as Black households, have a relatively equal median passive income to White and Asian households with White, Asian, and Hispanic households median passive income being over 50 percent greater than African American households.
  • In contrast, Non-Hispanic White and Asian households have both a higher proportion of households with passive income and significantly higher median passive income, suggesting a stronger institutional wealth advantage.
  • The data reinforces broader economic research that points to racial wealth gaps in the U.S., where Black families historically have had fewer opportunities to build wealth post World War II due to the G.I. Bill and desegregation leading to the demolishing of African American institutional wealth.

Potential Implications & Solutions

  • Financial literacy & investment education: Increasing awareness and access to investment opportunities can help improve passive income for Black households.
  • Wealth-building programs: Policies aimed at reducing barriers to property ownership and business investment can support long-term financial stability.
  • Access to capital: Expanding access to business loans, stock market investments, and other wealth-building tools can improve financial mobility.

Additional Insights on Passive Income Disparities for Black Households

Building on the previous analysis, let’s explore some deeper economic, historical, and structural factors that contribute to the lower levels of passive income among Black households.


Historical Barriers to Wealth Accumulation

  • Redlining & Housing Discrimination:
    • Homeownership is a key driver of wealth in the U.S. Black Americans were historically excluded from homeownership through redlining, restrictive covenants, and discriminatory lending practices.
    • Even today, Black homeownership rates remain significantly lower, limiting the ability to build home equity that could generate rental income or be passed down to future generations.
  • Limited Access to Financial Markets:
    • Generational wealth disparities mean Black families are less likely to inherit assets such as stocks, bonds, or investment properties.
    • The racial wealth gap reduces the ability to invest in income-generating assets like rental properties, mutual funds, or businesses.

Income vs. Wealth: Why This Matters for Passive Income

  • Higher Reliance on Earned Income:
    • The data suggests that Black households rely more on wages and salaries rather than passive income streams.
    • Without accumulated wealth or financial investments, it becomes harder to transition from relying solely on wages to generating income passively.
  • Debt Burden & Financial Constraints:
    • Black households tend to carry higher levels of student loan debt relative to income.
    • This reduces disposable income that could otherwise be invested in wealth-generating assets like stocks, businesses, or real estate.

Entrepreneurship & Business Ownership

  • Lower Rates of Business Ownership:
    • Business ownership is a major source of passive income, yet Black entrepreneurs face systemic barriers to access funding.
    • According to studies, Black business owners are more likely to be denied loans or receive less funding than White business owners with similar qualifications.
    • The lack of capital prevents many Black entrepreneurs from scaling their businesses into passive income-generating enterprises.

Investment Disparities

  • Lower Stock Market Participation:
    • Stock investments are a major source of passive income (dividends, capital appreciation).
    • Research shows that Black Americans are less likely to invest in the stock market, often due to financial constraints, lack of investment knowledge, or distrust in financial institutions.
    • This contributes to the income gap, as wealthier groups benefit disproportionately from stock market growth.
  • Retirement Savings Gap:
    • Black workers are less likely to have employer-sponsored retirement accounts such as 401(k) plans, which can serve as passive income sources later in life.
    • Lower contributions to retirement accounts also mean reduced wealth accumulation over time.

Policy & Structural Solutions

To address these disparities, several targeted interventions could help increase passive income opportunities for Black households:

Financial Education & Investment Access:

  • Expanding financial literacy programs to educate communities about investing, real estate, and wealth-building strategies.
  • Encouraging early participation in retirement and investment accounts.

Homeownership Support:

  • Strengthening first-time homebuyer assistance programs for Black families to increase homeownership rates.
  • Expanding access to fair lending and mortgage assistance programs.

Entrepreneurship & Capital Access:

  • Increasing access to venture capital and business loans for Black entrepreneurs.
  • Expanding mentorship programs that connect Black business owners with experienced investors.

Workplace & Policy Interventions:

  • Strengthening retirement benefits and employer-matching programs.
  • Enforcing anti-discrimination laws in financial institutions to ensure fair lending practices.

The chart illustrates a clear racial disparity in passive income, which is a key driver of long-term financial stability. Addressing this gap requires both individual financial strategies and systemic policy changes to create more equitable opportunities for Black households to build and sustain wealth.

Investment Strategies for Building Passive Income in Black Households

Building passive income requires a strategic approach to investing, asset accumulation, and financial planning. Here are some tailored investment strategies that can help Black households increase wealth and long-term financial stability.


Stock Market Investing (Long-Term Wealth Growth)

Investing in the stock market is one of the best ways to generate passive income through dividends and capital appreciation.

How to Get Started:

Invest in Index Funds & ETFs:

  • Index funds (e.g., S&P 500) and exchange-traded funds (ETFs) offer diversification and long-term growth with minimal risk.
  • Example: Vanguard Total Stock Market ETF (VTI), SPDR S&P 500 ETF (SPY), or Fidelity Zero Large Cap Index Fund (FNILX).

Dividend Stocks for Passive Income:

  • Some stocks pay dividends, providing consistent cash flow.
  • Examples: Johnson & Johnson (JNJ), Coca-Cola (KO), Procter & Gamble (PG).
  • Consider Dividend ETFs like Vanguard Dividend Appreciation ETF (VIG).

Start Small & Use Fractional Shares:

  • Apps like Robinhood, M1 Finance, and Fidelity allow investing with as little as $5.
  • Investing in fractional shares lets you own expensive stocks (e.g., Amazon, Apple) without needing full stock prices.

Retirement Accounts for Tax Advantages:

  • 401(k) or 403(b) Plans (if employer-sponsored) – Max out contributions, especially if there’s an employer match.
  • Roth IRA or Traditional IRA – Tax-free or tax-deferred investment growth.

Real Estate Investing (Building Generational Wealth)

Real estate is a powerful way to create passive income and build long-term wealth.

Ways to Invest in Real Estate:

🏡 Rental Properties (Buy & Hold Strategy):

  • Purchase properties in high-growth areas and rent them out.
  • House-hacking: Buy a duplex, live in one unit, and rent the other to cover your mortgage.

🏘 Real Estate Investment Trusts (REITs) (For Hands-Off Investing):

  • REITs allow you to invest in real estate without owning property.
  • They pay out dividends and grow in value over time.
  • Examples: Vanguard Real Estate ETF (VNQ), Realty Income Corp (O).

🏗 Short-Term Rentals (Airbnb, VRBO):

  • Renting out a portion of your home or a property on Airbnb can generate passive income.

🏠 Crowdfunded Real Estate:

  • Platforms like Fundrise, Roofstock, and RealtyMogul let you invest in real estate with as little as $500.

Entrepreneurship & Online Business (Creating Scalable Income)

Starting a business can provide long-term passive income if structured correctly.

Low-Cost Online Business Ideas:

💻 Create Digital Products (eBooks, Courses, Templates):

  • Platforms like Gumroad, Teachable, and Udemy allow you to sell digital products with no inventory costs.

🎙 Monetize Content (YouTube, Blogging, Podcasting):

  • Ad revenue, affiliate marketing, and sponsorships can generate passive income over time.
  • Example: Start a finance blog, career coaching YouTube channel, or real estate investing podcast.

📈 Affiliate Marketing & Dropshipping:

  • Promote other brands’ products and earn commissions without handling inventory.
  • Use platforms like Amazon Associates, Shopify, and ClickBank.

Passive Income from Bonds & Fixed-Income Investments

Bonds provide steady income with lower risk than stocks.

Best Bond Investments:

📜 U.S. Treasury Bonds & I Bonds:

  • Safe and backed by the government.
  • I Bonds protect against inflation and currently offer high-interest rates.

🏦 Corporate Bonds & Municipal Bonds:

  • Corporate bonds pay higher interest but carry slightly more risk.
  • Municipal bonds offer tax-free income and are great for long-term wealth preservation.

📊 Bond ETFs for Diversification:

  • Example: Vanguard Total Bond Market ETF (BND).

Community & Group Investing (Building Wealth Collectively)

Pooling resources can help overcome capital barriers in investing.

How to Invest as a Group:

👥 Investment Clubs & Stock Groups:

  • Join or create an investment group to collectively buy stocks or real estate.
  • Apps like Public and M1 Finance allow social investing.

🏡 Real Estate Syndication & Co-ops:

  • Partner with others to invest in properties together.
  • Example: Several families invest in an apartment complex and split the rental income.

🌍 Peer-to-Peer Lending (P2P):

  • Platforms like LendingClub allow investing in loans for passive interest income.

Leveraging Technology & Automation for Passive Income

📲 Set Up Automated Investing:

  • Use Robo-Advisors (Wealthfront, Betterment) for hands-off investing.
  • Set up automatic dividend reinvestments (DRIP) to grow wealth faster.

📱 Passive Income Apps:

  • Honeygain & Nielsen Rewards: Earn passive income by sharing internet bandwidth.

📈 Side Hustles with Passive Potential:

  • Print-on-Demand (Etsy, Redbubble)
  • Amazon Kindle Direct Publishing (KDP)

Final Takeaways: Actionable Steps

🔹 Step 1: Open a brokerage account (Fidelity, Vanguard, or Charles Schwab) and start investing in stocks, ETFs, or REITs.
🔹 Step 2: If possible, buy a rental property or start with REITs for real estate exposure.
🔹 Step 3: Automate savings & investments through 401(k), Roth IRA, or Robo-advisors.
🔹 Step 4: Explore low-risk passive businesses.
🔹 Step 5: Consider group investing with family or community investment clubs.

2023’s African America Household Portfolio Creeps Towards $7 Trillion In Assets

At the end of 2023, African America had asset values totaling $6.54 trillion and liability values totaling $1.55 trillion. This is an increase of $330 billion and $40 billion, respectively. Below is a breakdown of that wealth by assets and liabilities as reported by the Federal Reserve’s Distribution of Household Wealth data. African American assets amounted to 4% of U.S. Household and African American liabilities amounted to 8.3% of U.S. Household liabilities. This is a 100 basis points decline in assets from 2022 and 50 basis points decline in liabilities from 2022.

HBCU Money took a look at what exactly the African American asset portfolio entailed. African Americans are highly concentrated in two main areas, real estate and retirement accounts (pensions and 401K), respectively. These two groups comprise over 70 percent of African American assets versus only 43 percent for European Americans. Corporate equities/mutual funds and private business ownership comprise a staggering 35.3 percent of European American assets versus only 9.2 percent for African Americans, these two categories also representing African America’s lowest asset holdings.

Examining where African America puts its money and theorizing why can give us insight into strategies that can help in closing both household and institutional wealth gaps.

ASSETS

Real estate – $2.24 trillion

Definition: Real estate is defined as the land and any permanent structures, like a home, or improvements attached to the land, whether natural or man-made.

% of African America’s Assets – 34.3%

% of U.S. Household Real Estate Assets – 5.0%

4.2% increase from 2022

Consumer durable goods – $570 billion (3.6% increase from 2022)

Definition: Consumer durables, also known as durable goods, are a category of consumer goods that do not wear out quickly and therefore do not have to be purchased frequently. They are part of core retail sales data and are considered durable because they last for at least three years, as the U.S. Department of Commerce defines. Examples include large and small appliances, consumer electronics, furniture, and furnishings.

% of African America’s Assets – 8.7%

% of U.S. Household Assets – 7.2%

3.6% increase from 2022

Corporate equities and mutual fund shares – $270 billion

Definition: A stock, also known as equity, is a security that represents the ownership of a fraction of the issuing corporation. Units of stock are called “shares” which entitles the owner to a proportion of the corporation’s assets and profits equal to how much stock they own. A mutual fund is a pooled collection of assets that invests in stocks, bonds, and other securities.

% of African America’s Assets – 4.3%

% of U.S. Household Assets – 0.7%

17.4% increase from 2022

Defined benefit pension entitlements – $1.66 trillion

Definition: Defined-benefit plans provide eligible employees with guaranteed income for life when they retire. Employers guarantee a specific retirement benefit amount for each participant based on factors such as the employee’s salary and years of service.

% of African America’s Assets – 25.4%

% of U.S. Household Assets – 9.5%

3.1% increase from 2022

Defined contribution pension entitlements – $730 billion

Definition: Defined-contribution plans are funded primarily by the employee. The most common type of defined-contribution plan is a 401(k). Participants can elect to defer a portion of their gross salary via a pre-tax payroll deduction. The company may match the contribution if it chooses, up to a limit it sets.

% of African America’s Assets – 11.2%

% of U.S. Household Assets – 5.6%

21.7% increase from 2022

Private businesses – $330 billion

Definition: A private company is a firm held under private ownership. Private companies may issue stock and have shareholders, but their shares do not trade on public exchanges and are not issued through an initial public offering (IPO). As a result, private firms do not need to meet the Securities and Exchange Commission’s (SEC) strict filing requirements for public companies.1 In general, the shares of these businesses are less liquid, and their valuations are more difficult to determine.

% of African America’s Assets – 5.0%

% of U.S. Household Assets – 2.1%

5.7% decrease from 2022

Other assets – $740 billion

Definition: Alternative investments can include private equity or venture capital, hedge funds, managed futures, art and antiques, commodities, and derivatives contracts.

% of African America’s Assets – 11.3%

% of U.S. Household Assets – 2.7%

2.8% increase from 2022

LIABILITIES

Home Mortgages – $770 billion

Definition: Debt secured by either a mortgage or deed of trust on real property, such as a house and land. Foreclosure and sale of the property is a remedy available to the lender. Mortgage debt is a debt that was voluntarily incurred by the owner of the property, either for purchase of the property or at a later point, such as with a home equity line of credit.

% of African America’s Liabilities – 50.3%

% of U.S. Household Liabilities – 6.0%

1.3% increase from 2022

Consumer Credit$710 billion

Definition: Consumer credit, or consumer debt, is personal debt taken on to purchase goods and services. Although any type of personal loan could be labeled consumer credit, the term is more often used to describe unsecured debt of smaller amounts. A credit card is one type of consumer credit in finance, but a mortgage is not considered consumer credit because it is backed with the property as collateral. 

% of African America’s Liabilities – 47.7%

% of U.S. Household Liabilities – 14.8%

4.2% increase from 2022

Other Liabilities – $30 billion

Definition: For most households, liabilities will include taxes due, bills that must be paid, rent or mortgage payments, loan interest and principal due, and so on. If you are pre-paid for performing work or a service, the work owed may also be construed as a liability.

% of African America’s Liabilities – 1.9%

% of U.S. Household Liabilities – 2.7%

0.0 nonchange from 2022

Source: Federal Reserve

2022’s African America Household Portfolio Just Over $6 Trillion In Assets

At the end of 2022, African America had asset values totaling $6.2 trillion and liability values totaling $1.5 trillion. Below is a breakdown of those by wealth component by assets and liabilities as reported by the Federal Reserve’s Distribution of Household Wealth data. African American assets amounted to 5% of U.S. Household assets and African American liabilities amounted to 8.8% of U.S. Household liabilities.

HBCU Money took a look at what exactly the African American asset portfolio entailed. African Americans are highly concentrated in two main areas, real estate and retirement accounts (pensions and 401K), respectively. These two groups comprise almost 70 percent of African American assets versus only 43 percent for European Americans. Corporate equities/mutual funds and private business ownership comprise a staggering 35.1 percent of European American assets versus only 9.6 percent for African Americans, these two categories also representing African America’s lowest asset holdings.

Examining where African America puts its money and theorizing why can give us insight into strategies that can help in closing both household and institutional wealth gaps.

ASSETS

Real estate – $2.15 trillion

Definition: Real estate is defined as the land and any permanent structures, like a home, or improvements attached to the land, whether natural or man-made.

% of African America’s Assets – 33.1%

% of U.S. Household Real Estate Assets – 6.1%

10 Year % Growth – 187%

Consumer durable goods – $550 billion

Definition: Consumer durables, also known as durable goods, are a category of consumer goods that do not wear out quickly and therefore do not have to be purchased frequently. They are part of core retail sales data and are considered durable because they last for at least three years, as the U.S. Department of Commerce defines. Examples include large and small appliances, consumer electronics, furniture, and furnishings.

% of African America’s Assets – 7.2%

% of U.S. Household Assets – 7.3%

10 Year % Growth – 81%

Corporate equities and mutual fund shares – $270 billion

Definition: A stock, also known as equity, is a security that represents the ownership of a fraction of the issuing corporation. Units of stock are called “shares” which entitles the owner to a proportion of the corporation’s assets and profits equal to how much stock they own. A mutual fund is a pooled collection of assets that invests in stocks, bonds, and other securities.

% of African America’s Assets – 4.9%

% of U.S. Household Assets – 1.1%

10 Year % Growth – 90%

Defined benefit pension entitlements – $1.57 trillion

Definition: Defined-benefit plans provide eligible employees with guaranteed income for life when they retire. Employers guarantee a specific retirement benefit amount for each participant based on factors such as the employee’s salary and years of service.

% of African America’s Assets – 24.7%

% of U.S. Household Assets – 10.5%

10 Year % Growth – 51%

Defined contribution pension entitlements – $600 billion

Definition: Defined-contribution plans are funded primarily by the employee. The most common type of defined-contribution plan is a 401(k). Participants can elect to defer a portion of their gross salary via a pre-tax payroll deduction. The company may match the contribution if it chooses, up to a limit it sets.

% of African America’s Assets – 11.8%

% of U.S. Household Assets – 8.0%

10 Year % Growth – 163%

Private businesses – $350 billion

Definition: A private company is a firm held under private ownership. Private companies may issue stock and have shareholders, but their shares do not trade on public exchanges and are not issued through an initial public offering (IPO). As a result, private firms do not need to meet the Securities and Exchange Commission’s (SEC) strict filing requirements for public companies.1 In general, the shares of these businesses are less liquid, and their valuations are more difficult to determine.

% of African America’s Assets – 4.7%

% of U.S. Household Assets – 2.2%

10 Year % Growth – 106%

Other assets – $700 billion

Definition: Alternative investments can include private equity or venture capital, hedge funds, managed futures, art and antiques, commodities, and derivatives contracts.

% of African America’s Assets – 13.6%

% of U.S. Household Assets – 4.2%

10 Year % Growth – 136%

LIABILITIES

Home Mortgages – $770 billion

Definition: Debt secured by either a mortgage or deed of trust on real property, such as a house and land. Foreclosure and sale of the property is a remedy available to the lender. Mortgage debt is a debt that was voluntarily incurred by the owner of the property, either for purchase of the property or at a later point, such as with a home equity line of credit.

% of African America’s Liabilities – 56.1%

% of U.S. Household Liabilities – 7.2%

10 Year % Growth – 53.3%

Consumer Credit$710 billion

Definition: Consumer credit, or consumer debt, is personal debt taken on to purchase goods and services. Although any type of personal loan could be labeled consumer credit, the term is more often used to describe unsecured debt of smaller amounts. A credit card is one type of consumer credit in finance, but a mortgage is not considered consumer credit because it is backed with the property as collateral. 

% of African America’s Liabilities – 42.1%

% of U.S. Household Liabilities – 14.1%

10 Year % Growth – 91.7%

Other Liabilities – $30 billion

Definition: For most households, liabilities will include taxes due, bills that must be paid, rent or mortgage payments, loan interest and principal due, and so on. If you are pre-paid for performing work or a service, the work owed may also be construed as a liability.

% of African America’s Liabilities – 1.8%

% of U.S. Household Liabilities – 2.8%

10 Year % Growth – 200%

Source: Federal Reserve

Norfolk State University Alumna & Community Banker Carla Holmes Discusses The History Of Black Homeownership

The ache for home lives in all of us, the safe place where we can go as we are and not be questioned. Maya Angelou

African American homeownership (pictured below) has never breached above 50 percent. Ever. According to HBCU Money data, it would take $14.7 billion in down payments for African American homeownership to just reach 50.1 percent. This is assuming that those 900,000 African American households would only be using FHA at 3.5 percent down. A debatable matter on the risk side that such low down payments would pose to households should the real estate market turn against them in the early years of their ownership. The $14.7 billion could decrease given the geography of African Americans being predominantly focused in the southeastern United States where homes on the whole are cheaper than much of the rest of the country. Using the southeastern median home price in fact would drop the $14.7 billion down to $12.3 billion. How big is this number? African American owned banks (what is left of them) only hold $4.3 billion in assets combined. The approximately 100 remaining HBCUs have combined endowments of around $3 billion. There are 44 people (none of which are African Americans) on the Forbes 400 who are individually worth more than $14.7 billion.

The causes of this are many, but the impact of it has been extremely pointed. In a country where homeownership has significant social and economic value to a group, African Americans have largely been starved of the social and economic oxygen that homeownership prevails and continue to lack the ecosystem necessary to make the sustained push above and beyond what has now become the mythical 50 percent line. But all hope is not lost.

Recently, Carla Holmes, a Norfolk State University alumnae and community banker, sat down for an interview to discuss the history of African American homeownership and more importantly the potential path forward. “I often say that community development found me. I noticed there was a need for education and training in the community and especially in the Black community in moving towards homeownership and understanding more about affordable housing.”

For the full podcast and interview click here.