“We must invest in ourselves. Without our own institutions, we will always be at the mercy of others.” – Mary McLeod Bethune
In the long arc of African American economic life, a recurring pattern emerges: the institutions most critical to our survival are consistently starved of capital, while the broader society thrives off of our labor, culture, and creativity. From Reconstruction-era mutual aid societies to the undercapitalized HBCUs of today, the struggle has never been whether African Americans are generous, but whether that generosity is systematically directed into institutions that can build durable power.
The Give Black App, founded by David C. Hughes, Alexus Hall, and Fran Harris, positions itself at this inflection point. It is not simply an app but a digital strategy—one attempting to reshape the flow of African American philanthropy and donations by curating, centralizing, and amplifying support for Black-led institutions.
The Context of Underfunding
African American nonprofits receive disproportionately less funding compared to their White counterparts. A 2020 Bridgespan study found that unrestricted net assets of White-led nonprofits were 76% larger than those of Black-led nonprofits, while revenues were 24% higher. These disparities compound over time. For HBCUs, the story is even starker: the endowments of all 100+ HBCUs combined is less than 1/10th of Harvard University’s alone.
Despite African America’s estimated $1.8 trillion in annual buying power, only a fraction is captured by its own institutions. Much of African American giving remains individual-to-individual or church-centered, providing immediate relief but not the kind of long-term institutional scaffolding needed to compete with White or global capital. Platforms like Give Black attempt to redirect that generosity into a framework where dollars reinforce permanence.
Building the Infrastructure of Giving
Give Black’s strength lies in infrastructure, a word often overlooked in philanthropy. The app operates as a digital gatekeeper, cataloguing Black-led nonprofits and enabling donors—whether individuals, alumni associations, or grassroots organizations—to find and fund them with ease.
This may seem simple, but its implications are profound. In an environment where discoverability is one of the greatest barriers for Black-led organizations, Give Black centralizes attention. For the countless nonprofits that lack robust marketing budgets, development officers, or national visibility, the app provides a seat at the table they would otherwise be denied.
The team itself reflects intentional design. Hughes, a Morehouse and Prairie View alumnus, carries the academic gravitas to engage institutions; Hall, with a background in cybersecurity and software sales, grounds the platform’s technical operations; Harris, a lifelong advocate of Black love and economic empowerment, provides the cultural grounding and marketing voice. Alongside them stand directors rooted in community engagement, finance, athletics, and science. Together, they represent a cross-section of African American life that mirrors the very community the app seeks to serve.
Philanthropy Meets Technology
Unlike GoFundMe or Benevity, which serve broad audiences, Give Black narrows its focus: African American-led institutions. This specificity is both its greatest strength and its potential vulnerability. By making African American philanthropy visible and trackable, the app attempts to normalize institutional giving within the community itself.
African American donors, long used to personal giving—funeral funds, tuition help, emergency assistance—are now asked to see their dollars not just as charity but as investment. An app that allows for transparency, accountability, and impact measurement may finally bridge the gap between intent and sustained institutional support.
Technology also democratizes giving. Younger generations, accustomed to digital wallets and mobile donations, are unlikely to write checks or mail contributions. By existing where they already transact, Give Black normalizes philanthropy as part of daily life. With proper marketing, it could serve as a digital equivalent of the collection plate—except one that sends dollars to Black think tanks, schools, health clinics, and endowment foundations rather than solely to Sunday offerings.
The Role of Fran Harris
Much of the initial confusion about Give Black’s leadership arises from Fran Harris’s name. She openly jokes about it—she is not the Fran Harris who was a WNBA champion or Shark Tank winner, though many assume otherwise. Instead, she distinguishes herself as someone whose “entire life has been about Black love and economic empowerment.”
That distinction matters. Whereas celebrity often drives visibility in African American philanthropy, Harris positions herself not as a star but as a steward of a broader vision. Her work focuses on the storytelling and cultural marketing needed to align African American giving with institutional capital. In a sense, her humor in addressing the name confusion underscores the seriousness of her actual role: grounding the app’s message in authenticity rather than celebrity.
The Gaps in the Strategy
Despite its promise, Give Black faces hurdles. First, fundraising expertise at the highest level appears limited within the core team. Major philanthropy is an industry of its own, requiring seasoned development officers capable of cultivating seven- and eight-figure gifts. Without this, Give Black risks becoming a platform for small-dollar giving—important, but insufficient for closing institutional capital gaps.
Second, technological depth must match ambition. While Hall’s cybersecurity background provides operational credibility, scaling a fintech-style platform requires CTO-level leadership. Issues of compliance, data integrity, and user trust are not optional—they are the foundation of sustainability.
Third, policy and compliance matter. Donations intersect with financial regulations, nonprofit law, and IRS oversight. To become the definitive gateway for Black giving, Give Black must not only build a sleek front end but also a back-end architecture that can withstand regulatory scrutiny and instill donor confidence.
Where the Opportunities Lie
The greatest opportunities for Give Black lie in institutional self-reliance.
One clear pathway is through alumni networks. HBCU alumni giving rates remain in the single digits, compared to 20–30% at elite PWIs. If Give Black positioned itself as the official conduit for alumni donations, it could help double or triple those rates over time. That alone would shift millions into endowments and operating budgets across the HBCU ecosystem.
Another opportunity lies in membership-based organizations—from professional networks to civic associations. Instead of dues going solely toward programming, portions could be funneled into long-term institutional giving through Give Black, creating a culture of collective philanthropy.
The Pan-African Diaspora represents yet another opening. African and Caribbean communities abroad are increasingly connected digitally. Give Black could expand to become a Pan-African philanthropic bridge, enabling solidarity between African Americans and global Black communities. Diaspora donors, often seeking trustworthy channels for giving, could find in Give Black a centralized, transparent platform.
Finally, the most transformative opportunity is to integrate endowment-building features directly into the app. Too much African American giving is trapped in the cycle of operating expenses. By redirecting portions of donations into permanent capital funds, Give Black could help institutions create reserves that outlast political climates and economic downturns.
Lessons from History
The urgency of Give Black’s mission must be seen against history. During the early 20th century, White-controlled philanthropy dictated the survival of many HBCUs. Institutions like Hampton and Tuskegee often relied on Northern industrialists whose donations came with ideological strings attached. The absence of African American-controlled philanthropic infrastructure meant dependency—and dependency always meant vulnerability.
Today, African American institutions still operate under the shadow of that dependency. Foundation funding remains racially skewed, and government support is often politically weaponized. Give Black, by offering a decentralized and community-driven alternative, challenges that cycle.
But history also warns: movements that lack discipline or scale are easily absorbed or ignored. Just as the Negro Leagues produced baseball talent but lacked the capital to maintain independence, so too can African American philanthropy generate excitement but fail to sustain institutional life if it is not channeled strategically.
The Verdict
Give Black App is not merely a digital donation tool. It is a test case: can African America leverage technology to redirect its wealth into its own institutions? The team’s composition, heavy in HBCU roots, marketing authenticity, and community engagement, suggests it understands both the stakes and the culture.
Still, the app must avoid the trap of becoming a feel-good project without measurable institutional outcomes. Its long-term success will be determined by whether it can:
- Secure partnerships with HBCUs, alumni associations, and membership-based organizations.
- Develop deep fundraising and compliance infrastructure.
- Normalize institutional giving across African American households.
If it does, Give Black could evolve into a cornerstone of African American institutional development—a kind of digital Freedman’s Bureau, redistributing not charity but power.
For African America, the stakes could not be higher. In an era where White nonprofits sit on multibillion-dollar endowments, while Black nonprofits scrape for survival, the question is not whether we are generous. It is whether our generosity is building the kind of institutions that ensure survival for centuries, not just survival for today.
Give Black, if scaled with vision and discipline, may finally provide the infrastructure to answer that question with a resounding yes.
HBCU Money 