Category Archives: Philanthropy

Prairie View A&M University Costing Students $90,000 With Athletic And Scholarship Fee

It is easy to be generous with other people’s money. — Latin proverb

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The numbers do not lie. The African American median net worth is $2,170. European and Asian America’s median net worth is approximately $100,000 as reported by the Economic Policy Institute and Pew Research, respectively. The unemployment rate for African America is 14 percent while European and Asian America’s unemployment rates are 6.9 and 6.6 percent respectively.  At Prairie View A&M University 69 percent of their students are graduating with debt while Texas A&M University, its most prominent HWCU competitor, is graduating only 46 percent of its students with debt. Yet, the leadership at Prairie View seems to believe that it can operate largely and should chase the same objectives that its competitor has. In an article recently written by Nelson Bowman, Prairie View A&M University’s Executive Director of Development, admits that 95 percent of the student body is financial aid dependent. That most of financial aid for African Americans ends up as some form of student loan debt seems to be missed on the university’s leadership.

I grew up at Prairie View A&M University. My father’s family legacy runs deep with purple and gold. Many of the important first in my life even happen on that campus. I earned my master’s there in community development so there is a strong emotional investment to see this school improve in every way possible. That being said it can not do so on the back of its students because it can not find creative ways to raise funds for projects. Ultimately, if a college or university can not raise the money from alumni, outside sources, and endowment returns then it just simply does not need to engage the project. Asking students who are going to graduate playing catch up in terms of wealth and income or asking HBCU faculty and staff who are already underpaid and overworked in comparison to their peers is simply an apathetic way to show improvement without actually having to put much thought into actual achieving any.

It was during my time in graduate school that the current administration proposed building a $50 million athletic complex (it only has a $10.8 million research budget) as well as proposed to implement a $10 per credit hour fee onto student to help build the athletic department’s scholarships and improve their facilities. Some would argue a guise to help the university raise money for its proposed $50 million proposed athletic complex for which it could not use any state funds it had received to do so. Either way students were asked to bear the burden essentially by adding to the amount they already would need to borrow in student loans. Even more recent I had lunch with my cousin, an engineering major at Prairie View A&M University, who told me of a new $10 fee that was being added. He said it was being used to build the endowment as he understood it and provide a permanent endowed scholarship. Wait, what? You are asking students to borrow more money to fund a scholarship that they themselves actually need. A scholarships purpose is to decrease student debt but instead they are increasing their student debt. I guess standing outside in the rain when you have a house will keep you dry. There was something sad, unimaginative, comical, and paradoxical in all of it. Students of course approved the athletic and scholarship fee believing they were doing something to help their school. Somehow this is being sold to students as “giving” and not adding to their debt which will already have them at a wealth disadvantage upon graduation. A disadvantage they have to try and close with an income gap that currently has African Americans earning $0.65 for every $1.00 European Americans earn, wealth almost 50 times less than European and Asian Americans, and unemployment twice as high as their counterparts.

Just how much is this $150 athletic fee and $10 scholarship fee costing students? Federal statistics show that only approximately 40 percent of African Americans will graduate from undergraduate within six years. If one considers that a majority of Prairie View A&M University students will take six years to graduate it means they paid $960 over their six year academic career. What happens if they had been able to put that $960 into a Roth IRA or other investment account and just bought a standard S&P 500 Index? Over the next forty years at the historical average return of 12 percent that $960 would be worth $89 328.93 at retirement. What else is that $960 equal?

  • It would be equivalent to 5 months worth of savings at the current African American monthly savings rate. Something the majority of African American families did not have in the recent financial crisis.
  • As a percentage of the African American median net worth it is 44.2 percent.
  • Equal to 36 percent of the monthly median income for African Americans

The goal HBCUs should be working toward is decreasing their student debt burdens. By doing this it allows students to reach a point of wealth faster that they can be contributing alumni without sacrificing the financial health of their families. A complicated matter for African Americans who earn less and have higher student loan debt burdens while starting off with a wealth gap. Having less student loan debt also allows for the pursuit of home ownership faster and more importantly the ability to save money for the creation of businesses. Those businesses then can generate the kind of wealth that could provide seven and eight figure donations, employment faster for graduating students, and garner political influence for the HBCU. The logic that somehow burdening the students of today who will be the parents of tomorrow’s HBCU student makes little to no sense. It in fact endangers the possibility that the HBCU student of today and the parent of tomorrow will be forced to send their child elsewhere. Especially, if they are still paying off debt and must send their child to the school offering the most non-debt financial aid. Prairie View A&M University prides itself on saying it produces productive people. It must move beyond productive and do all it can so that it can produce powerful people. Ignoring the reality of its core demographic in its strategic planning to achieve that goal and mimicking HWCU behavior is something that far too many HBCUs are guilty of and it will be at the peril of our future if such behavior continues.

EDITOR’S CORRECTION: The fees are by semester. Therefore the $960 is actually $1,920 over six years. The cost to students is approximately $180,000.

The HBCU Endowment Feature – Morehouse College

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School Name: Morehouse College

Median Cost of Attendance: $37,416

Undergraduate Population: 2,441

Endowment Needed: $1.8 BILLION

Analysis: Morehouse College needs approximately $1.8 billion in order for all of its students to attend debt free. One of the most nationally known Historically Black College & University and the only all-male HBCU, one word comes to mind when it comes to its endowment – baffling. This is primarily because while Morehouse College did not appear on HBCU Money’s 2011 top ten endowments, it was only because they did not report their information in time to NACUBO. For all intents and purposes there is no reason to believe that Morehouse College does not have one of the six $100 million plus endowments amongst HBCUs. Unfortunately, if it does have a $100 million endowment it does not appear it is anywhere near its sister school Spelman’s endowment in value which is potentially three times the size of Morehouse’s endowment. This despite having the backing and donations of Ms. Oprah Winfrey. From all reports she is the school’s largest individual donor – or was. There are reports that Ms. Winfrey’s support is waning due to lack of alumni commitment.

Morehouse College should have a multi-billion endowment. Should. It is one of the few HBCUs with a large base of alumni with a sound concentration in the six-figure income range. Morehouse’s new leadership must tackle this inept giving attitude from alumni to become more engaged givers. The school’s downgrade on its financials by Moody will not only have an effect on Morehouse but will reverberate down the stream for other HBCUs. Despite all of this mire the school has the ingredients to not only right the ship but be a legitimate contender for the first HBCU to a $1 billion endowment. It has the alumni, earning power, and prestige but it must fix the disconnect between its alumni and their endowment. If Morehouse was a financial institution it would fall under the “Too Big To Fail” category and while the college is in no danger of closing its doors, it is itself a bellwether institution and must find a way stop resting on its laurels and become the hungriest of the hungry if it is to take its place among the endowment vanguard of HBCUs once again.

As always it should be noted that endowments provide a myriad of subsidies to the university for everything from scholarship, faculty & administration salaries, research, and much more.

The HBCU Endowment Feature – Tennessee State University

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School Name: Tennessee State University

Median Cost of Attendance: $24 125

Undergraduate Population: 7 105

Endowment Needed: $3 428 162 560

Analysis: Tennessee State University needs approximately $3.4 billion to allow all of its students to attend debt free annually. The HBCU with the eight largest endowment going into 2012 is poised with new leadership at the helm – and fair or unfair some would say a continuing identity crisis. Leadership has challenged alumni chapters to raise what could be an estimated $3 million which could put Tennessee State University in striking distance of seventh place but would need to double its current endowment of $38 million to make a run at sixth place. Tennessee State University’s identity crisis seems to be an ongoing story leaving some to wonder can the university remain an HBCU or will it succumb to calls for “diversity” which most often end in gentrification or dilution of African American institutions. This is particularly true for a school like Tennessee State University where its European American population is already over 20 percent of the institution. A strategic problem when institutional concessions have to be made for a population whose social, wealth, and political power makes it the majority even in an institution where it is the “minority”. A conundrum worth watching. Historically, while European Americans have attended HBCUs it has been hard to identify them being consistent donors back to the institution in such a way that truly supports the HBCU mission of African American empowerment. Perhaps the new leadership at Tennessee State University has the magic sauce to unlock that door but if not danger looms for the university and its endowment. As the only public HBCU in Tennessee it would behoove the school to use that status to build its graduate school presence amongst the private HBCUs in Tennessee to increase its access to higher paid alumni over the long term. Ultimately, there is no reason Tennessee State University does not become a $50 million endowment within the decade especially given that it boast the second highest return on investment among the top ten HBCU endowments. The question of whether they can become a $100 million endowment lies largely in the school’s demographic makeup and what impact that will have on giving over the next ten years.

As always it should be noted that endowments provide a myriad of subsidies to the university for everything from scholarship, faculty & administration salaries, research, and much more.

The HBCU Endowment Feature – Miles College

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School Name: Miles College

Median Cost of Attendance: $21 010

Undergraduate Population: 1 668

Endowment Needed: $700 893 600

Analysis: Miles College needs approximately $700 million to allow all of its students to attend debt free annually. Miles College is located in the heart of the capital of “Civil Rights”, Alabama or Birmingham, AL for some. This historic attachment can be leveraged for fundraising if properly used among elder African Americans. With an outstanding honors college the school is producing high quality graduates who will produce a higher median income than most of African America. This should translate with the proper cultivation from administration into consistent donations going forward. They also have the unique relationship of having an HBCU community college located within Birmingham as well. Lessening their need to develop college ready students and focus funds toward higher achievement in student development which again only adds to the quality of student they will graduate. Being located in Birmingham as with anything has its pros and cons. Birmingham is an up and coming city in the United States and should provide plenty of wealth growth through its medical and banking industries. This could produce an overall stronger city but that does not always find its way into the African American community. With the University of Alabama-Birmingham’s presence it will make the competition for city resources extremely competitive. Miles College should continue to shine and stay true to its HBCU mission and it could strongly benefit from some of its peers moving away from that mission as many in African America still looking for a true sense of community focused on themselves in higher education.

As always it should be noted that endowments provide a myriad of subsidies to the university for everything from scholarship, faculty & administration salaries, research, and much more.

The HBCU Endowment Feature – Alcorn State University

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School Name: Alcorn State University

Median Cost of Attendance: $24 232

Undergraduate Population: 3 296

Endowment Needed: $1 597 373 440

Analysis: Alcorn State University needs approximately $1.6 billion in order for all of its undergraduates to attend debt free annually. It should be noted that the three public HWCUs in the state of Mississippi combined do not have $1 billion in endowment value between them. Alcorn State University was the 2012 HBCU of the year led by an aggressive campaign of change by its current leadership. From the outside the view of that change comes with mixed emotion of whether the school will stay true to its HBCU mission or evolve into a different type of university. If the adage all PR is good PR then Alcorn is leading the way. Making a splash being both HBCU of the year but also hiring the SWAC’s first European American coach certainly kept the school in the press. If they will be able to transform that press into donations is still too early to tell. The demographics of the state where the median income for African Americans is below the national poverty line does not make the matter any easier for building the endowment through the African American community which in part could explain the move away from its HBCU mission. Alcorn State University is in an uphill battle with some serious demographics pushing against it despite the arguably dynamic leadership and media exposure. Alcorn State University could certainly take a role as a community developer in the ilk of Hampton University which has proven financially beneficial for Hampton and could do the same for Alcorn State with very little competition in the area. An approximately $9 million endowment currently, it is badly in need of a major donation and not a pledge to give it a more sure footing for its future in whatever direction it chooses.

As always it should be noted that endowments provide a myriad of subsidies to the university for everything from scholarship, faculty & administration salaries, research, and much more.