Tag Archives: college football

Do The Math: HBCUs Owning Their Own Tournaments Can Pay Better Than Hoping To Be Cinderellas Against PWIs In Theirs

“Take the fast road and get robbed then. Do you want to be famous or do you want to be rich? Because there is a likeliness that you might not be able to be both in this game. At a certain point you have to decide, do you want to be seen and known and look like you got bread and have everybody assume you got bread? Or do you really want to have bread and have people just assume you broke and not really getting it?” – Bun B

Jackie Robinson’s foray into Major League Baseball. Sam “Bam” Cunningham’s foray into PWI football. Texas Western’s championship in 1966 in PWI basketball. These are pivotal moments when an individual’s action would start the demolition of the institutions of African American institutional athletic power along with collapse of the infrastructure and ecosystems that made them such valuable assets to the African American community. In both instances, it would precipitate a talent and economic drain of African American institutions. 

The Negro Leagues would ultimately fold, ownership, executives, managers, hundreds if not thousands of jobs that were the byproduct of the Negro League wiped away to the sands of time. In 1947, there were zero African American owners in Major League Baseball. In 2023, there are zero African American owners in Major League Baseball. “Virtually all of the initial (Negro League) ownership was Black”, says Garrick Kebede, a Houston-based financial adviser and Negro League Baseball historian. In fact, across all major professional sports leagues (121 teams), there is only one African American principal owner – Michael Jordan, owner of the Charlotte Hornets and rumors are he is on the verge of selling the team almost eight decades after Branch Rickey poached Jackie Robinson. On the labor side, Major League Baseball reached its African American apex of players in 1981 with 18.7 percent of the players being African American. In 2023, that number has seen a precipitous decline down to 6.7 percent – a number not seen since 1957, a decade after Jackie Robinson entered the majors. Jackie Robinson’s move to the MLB did not just set the stage for the demise of the Negro Leagues, it would set the seed for HBCUs athletic demise just a few decades later.

A little over two decades later in 1966, Texas Western University (now, University of Texas El-Paso) would win the NCAA basketball championship with the first all-black starting lineup at a PWI and a few years later in 1970, Sam “Bam” Cunningham would take USC’s offense and run all over the all-white University of Alabama. Jerry Claiborne, an assistant to Head Coach Bear Bryant at the University of Alabama, famously said, “Sam Cunningham did more to integrate Alabama in 60 minutes than Martin Luther King Jr. did in 20 years.” But he did not integrate anything. Both instances simply convinced PWIs that Black athletes were the future of their programs and taking that talent from HBCUs could financially benefit them immensely among their STILL predominantly white fan bases and boosters. The fans and boosters just want to win. And while a decrease in European American players happened, the coaches, boosters, trustees, school bodies, and ownership in all the places that matter would still be what it has always been. Before enslaved Africans were brought to America, indentured servants who were the poor of Europe would be the labor pool of early America. This was to be no different of a transition. And ownership is ultimately the rub of where all of this lies for African America and HBCUs. 

The money behind the playoffs for football, the NCAA and NIT tournament for basketball, and the World Series for baseball and softball is dare we say – complicated. This in part is due to the way payouts are structured for each playoff/tournament and how schools and conferences choose to deal with the funds they receive for participating. For instance, in the NCAA tournament, “The NCAA urges the conference to distribute the earnings equally to the schools, but it is not a requirement. Typically, the bigger conferences will divide the money and send it to its member schools. The smaller ones, however, need the money to cover their own expenses, and then will send what’s left to its member schools.”, according to AS’s Jennifer Bubel. On the other hand, the NCAA’s ownership of the NIT operates a bit differently. “The NCAA has a complex way of rewarding teams for participating in March Madness. For the NIT, it’s much simpler. In addition to having travel, hotel and other expenses comped, each school in the NIT is given $4,000 for every game it plays. It’s a total payout pool of $128,000 this year.” says Sportico’s Eben Nvoy-Williams. Yet, Nvoy-Williams also points out that the NIT’s profitability to the NCAA while being lesser known is extremely profitable, “Though it’s nowhere near the commercial entity of March Madness, the National Invitation Tournament, or NIT, is a very profitable business for the NCAA. In 2019, the last year the event was held, it turned a $2.1 million profit on $3.3 million in expenses, according to financial documents. In 2018, the numbers were similar.” For football, “Each conference receives $6 million from the College Football Playoff for each team selected for a semifinal game and $4 million for each team that plays in a non-playoff bowl under the College Football Playoff.” reports Business of College Sports. Last but not least there is baseball, “In 2011, the NCAA included the College World Series as part of a $500 million television deal with ESPN for 24 sports championships through 2023-2024.” according to Huddle Up’s Joe Pompliano. Have we lost everyone yet? To sum it up, the finances of college athletics are extremely complicated. Adding to that complication is the fact that these playoffs and tournaments are all owned by the NCAA. But that ownership is now under threat as the Power 5 members realizing their own outsized power within the NCAA are vying to form their own entity. CBS Sports reports, “Majority of Power Five schools favor breaking away” and they primarily are looking to do so because they recognize they are a disproportionate contributor to NCAA events and more ownership would allow to share less and keep more within their conferences. Whether or not they determine that ownership is within the NCAA or a separate athletic association of their own is to be determined. Given their outsize influence in the NCAA though it may end up being a debate over how you pronounce tomato or potato. 

Many HBCU athletic supporters believe it is better that HBCUs fight for the respect and equality of their PWI counterparts in the NCAA as opposed to taking ownership of the HBCU Power Five (SWAC, MEAC, SIAC, CIAA, and GCAC) and forming the HBCU Athletic Association. This despite not having the alumni bases, boosters, or economic weight to be anything more than what we are in the NCAA’s ecosystem. In some respects, it harkens to the playing field of hip-hop where many artists finally started realizing that it was far better financially to be an independent artist than sign to a major label where an advance (also known as a loan) would keep the artist indebted to the label forever. A continued belief is that all we need to do is get the best athletes to come back to HBCUs and that resolves everything. Something no one seems to actually have an answer on how to accomplish or recognition in just how much that would cost – again, while not having the financial resources to accomplish it. Many think abandoning HBCU conferences and moving into PWI conferences is the answer despite multiple schools having tried and failing. HBCUs weakening HBCU conferences for PWI conferences is no different than African American athletes abandoning HBCUs for PWIs. It does not help us scale institutional power or circulate institutional capital. 

As it stands right now, the NCAA tournament is worth approximately $340,000 per win and with only the SWAC and MEAC participating (FBS schools only), even with a miraculous run it would workout to only $220,250 per school between the two conferences should they BOTH make it all the way to the Final Four. The secret to a conference actually making a lot of money in the NCAA tournament is having multiple teams from the conference get into the tournament. The SWAC/MEAC always only get one each and that is the automatic bid from winning their conference tournament. Money that a team earns in the tournament is usually (not required) split evenly among all of the members of the conference. Not always the case with smaller schools like HBCUs whose individual programs usually need every single penny. Given that every SWAC/MEAC athletic programs runs in the red and their 2019-2020 combined losses were to the tune of $161M it is hard to say whether the basketball programs that make it will share or can even afford to share.

The harsh reality of the probability for a deep run for HBCU men’s basketball is reflected in the SWAC/MEAC’s win-loss record in the tournament. Without comment, it is 4-55 all-time and we think that speaks for itself. It means that the SWAC/MEAC earned usually earn no more than the one unit times two teams for making it and this year that works out to a total of approximately $680,000 combined and $34,000 per school in the conferences if it is evenly divided. Can HBCUs create their own HBCU basketball tournament that would earn each school more than $34,000 per year? That is essentially the question that must be answered in considering creating our own tournament versus continuing to play in the NCAA tournament. If you included all 57 members of the HBCU Five, then that would need to be a tournament that produced a profit of $1.94M. Based on the NIT’s numbers, that would mean expenses of $3.1M or $55,000 per school approximately and revenues of approximately $5M or $87,700 per school. Again, this is a profit of almost $2M for the HBCU Five. The difference in this case is that of course the conferences would have an asset they could actually put on their financial statements that would be held in trust among their member institutions. Quite an enticing carrot in trying to recruit independent HBCUs to join the conference like Tennessee State University or PBIs like Chicago State University. The HBCU Five should be able to leverage a television contract for at least the cost of the tournament with everything else being profit thereafter. This could be repeated with football, baseball, and other sports.

Continued delusion around HBCU athletics competing with PWI athletic programs that have budgets ten times their size, a roster of boosters who write million dollar checks annually, corporate relationships with executives who also are PWI alumni and owned by PWI shareholders is a one-way train ticket to Diasasterville with the brake lines cut. You can not do what your competitor is doing when your resources socially, economically, and politically are as obtuse as HBCU reality. There are no HBCU boosters writing million dollar checks annually, there are no companies with HBCU executives and owned by HBCU shareholders who can provide multimillion corporate sponsorships, and there are reasons we all know and only say in private about why many African American high school athletes and their families overwhelmingly choose PWIs. We have to do different, think different, be creative, and solve the Rubik’s Cube that is not only the athletic conundrum we are facing but the lack of ownership crisis that continues to have a chokehold on African American institutionalism since 1947.

If Football Is Killing Black Boys, Then Why Are HBCUs Participating?

“If you are an adult and — as a physician and a pathologist — I educate you on the dangers and risks of some activity, like smoking or playing football, and you make up your mind to play, I would be one of the first to stand by you to defend your right,” he says. “Even if you take a gun [and] place it on your head to shoot yourself, you have the right to do that. This is America. But as a modern society, I believe we are morally bound to protect the most vulnerable — our children —like we have done with smoking.” – Dr. Bennet Omalu

The NFL has arguably made more African American men millionaires than any other organization in America. Perhaps even more millionaires than even African America men have made themselves in all other non-entertainment industries, but that is a problem to discuss for another time. Football, may also be the leading cause of brain damage for African American boys and men. Let us say that again, football, where many African American boys start playing as early as parents believe they can, may also be the leading cause of brain damage for African American boys and playing a key role in their educational underachievement. America’s most popular sport grabs African American boys as early as five years old and begins the process of violently running them into each other and as they grow up the speed and viciousness of those collisions grows exponentially. This is of course well before the male brain becomes fully mature at the age of 25.

There is immense amounts of research that has been conducted on the post-playing career health issues that many former NFL players face. In an article by Mackie Shilstone for 4WWL he reports, “According to “Musculoskeletal Injury History Is Associated with Lower Physical and Mental Health in a Historic Cohort of Former National Football League players”, which appeared in the June 2021 issue of the Journal of Sports Rehabilitation, “as a collision sport, American football has a high risk of serious physical injury. Data from the National Football League (NFL) indicate that up to 68% of NFL players may be injured in a season.” The article cites a study by University of North Carolina, Chapel Hill, Duke Cancer Institute, Durham, NC, and Ohio University in Athens, Ohio, “among this historical cohort of former NFL players, over 90% reported sustaining at least one musculoskeletal injury during their professional careers. Respondents self-reported that many of these injuries required surgery, resulted in their professional playing careers prematurely ending, and still affected them. The additional findings highlight the large percentages of NFL players reporting surgery (60.7%), a premature end to their professional football career (40.3%), and still being affected by injury (74.8%), further augment the concern about the effects from musculoskeletal injuries on overall functioning across the lifespan,” commented the investigators.” The Washington Post in an internal survey of former NFL players in 2013 reported, “Nine in 10 said they’re happy they played the sport. But fewer than half would recommend children play it today. Nine in 10 former NFL players reported suffering concussions while playing, and nearly six in 10 reported three or more. Two in three who had concussions said they experience continuing symptoms from them.” The damage on these men’s health and brains playing football for most of them over 20 years of their life and during the formative years of their brains primary development is truly astounding. As it pertains to youth football’s damage specifically, “A CDC study published in Sports Health reports youth tackle football athletes ages 6 to 14 sustained 15 times more head impacts than flag football athletes during a practice or game and sustained 23 times more high-magnitude head impact (hard head impact). Youth tackle football athletes experienced a median of 378 head impacts per athlete during the season versus 8 in flag football.” That means an African American boy participating in youth football is experiencing 1.04 head impacts per day for an entire year if they were evenly spread out, but we know the season is not a year long which means the bulk of those impacts come in very short windows and in abundance. And yet, there is so much more we do not know.

We do not know what happens to brains that have played football from age five to twelve and how it impacted their long-term cognitive development. There have been millions of Black boys who never make it playing football beyond high school or college, but have just as likely suffered acute brain damage along the way for decades. African American boys have the lowest high school graduation rate and the highest participation rate in youth football K-12. Coincidence? Perhaps, but not likely and even the mere suggestion of it seems too upset many diehard African American football fans who see football as a path to American delusional meritocracy. Are there other factors at play impacting African American education? Certainly, but African American girls are experiencing much of those same systemic realities. One of the major differences though is football and arguably the brain damage that degrades African American boys minds collision after collision and concussion after concussion for as long as that boy plays, but the echoes and reverberation of the damage echoes for much longer. Potentially causing damage in the brain’s fragile state that may never be repaired. While we do know the health implications are grave and acute, we do not know to what extent. However, we do know that the social and economic costs have been and continue to be immense.

In every educational statistic, African American boys are either last or next to last (Latino/Hispanic boys being the only other option and that gap is starting to widen). Resources that could be and should be pouring into African American boys education from early childhood are instead poured into sports. Money being raised to participate in youth sports is money not being spent on education or education supplement. A few troubling statistics from a 2015 Education Week article showed, “Black boys are more likely than any other group to be placed in special education classes, with 80 percent of all special education students being Black or Hispanic males. A U.S. Department of Education report found that in schools with at least 50 percent Black students, only 48 percent were certified in the subject, compared with 65 percent in majority white schools. In English, the numbers were 59 and 68 percent, respectively and in science, they were 57 percent and 73 percent. In 2014, the Black Star Project published findings that just 10 percent of eighth-grade Black boys in the U.S. are considered “proficient” in reading. In urban areas like Chicago and Detroit, that number was even lower. By contrast, the 2013 National Assessment of Education Progress found that 46 percent of white students are adequate readers by eighth grade, and 17 percent of Black students as a whole are too. The achievement gap between the two races is startling, but the difference between the NAEP report on Black students as a whole and the Black Star findings of just Black boys is troubling too. It is not simply Black children in general who appear to be failing in the basics – like literacy; it is the boys. Black students make up just 18 percent of children in U.S. preschools, but make up half of those youngsters who are suspended. Black boys receive two-thirds of all school suspensions nationwide – all demographics and both genders considered. By 18 years of age, 30 percent of Black males have been arrested at least once, compared to just 22 percent of white males. Those numbers rise to 49 percent for Black men by the age of 23, and 38 percent of white males.” Between special education, illiteracy, and discipline, there are certainly arguments for systemic attacks on Black boys, but there is also internal community conversations about the allocation of resources we pour into our boys to counter those issues. Instead, we are pouring resources into a sport that is compounding the issues.

Then there is the damaging psychological impact on Black boys’ mental health. William Rhoden in his book $40 Million Dollar Slaves describes that impact in these terms, “Though integration was a major pivot in the history of the black athlete, it was not for the positive reasons we so often hear about. Integration fixed in place myriad problems: a destructive power dynamic between black talent and white ownership; a chronic psychological burden for black athletes, who constantly had to prove their worth; disconnection of the athlete from his or her community; and the emergence of the apolitical black athlete, who had to be careful what he or she said or stood for, so as not to offend white paymasters.” Black boys from as early as they show any modicum of athletic talent (and in a lot of cases even when they do not) are taught their bodies are all that matter. Football especially takes the approach that more instinct and less thinking is better. It encourages aggression, which of course are great on the football field, but not in classrooms, communities, and relationships. Unfortunately, Black boys are rarely given the chance to be well rounded with things that allow them to think and develop healthy expression so that they know when to turn on and off that aggression. Instead, they operate in life like a bull in a china shop and the African American community suffers the consequences. Unless of course they show exceptional talent that major college football and NFL teams can profit off of and then they are given a pass for their toxic behaviors further incentivizing African American boys to want to invest their time into the sport. And if everyone else is profiting off of it, then why should HBCUs be any different? If African America loved Black boys, then HBCUs would be different.

HBCUs in a lot of ways parrot what PWIs do. Our models at HBCUs are rarely African American centered. While the student body may be predominantly African American, the agenda and the mission objectives are rarely so focused on the empowerment of African America’s social, economic, and intellectual interests. Deion Sanders at Jackson State, to no fault of his own, has renewed a falsehood that many HBCU alumni believe – if the football talent that went to PWIs came “home” to HBCUs, then the financial windfall would be the answer to our prayers. HBCU alumni ignore all of the realities of things like boosters’ wealth, affluent and large alumni bases (Penn State University has approximately 700,000 living alumni) that attract multimillion dollar sponsorships, businesses owned by alumni who provide all types of indirect monies into these programs, and lastly the anti-Blackness that many PWI programs and their leadership operate with treating Black athletes as nothing more than a commodity to be used and thrown away like an orange for their Sunday morning breakfast. The SWAC/MEAC spent $213 million in expenses as of 2019-2020 on their athletic programs, while only generating $52 million in revenue (without counting student subsidies). It is safe to say that the bulk of that money goes to football – just like every other college and university. Perhaps we think that more players going to the NFL and getting drafted will result in more large donations to our institutions. Historically, athletes have never been the major donors to any college or university. The largest donors to colleges and universities have been, continue to be, and will be those who have founded, own, or have some sort of business wealth. Phil Knight, the owner of Nike, in 2021 was the second largest donor to a college and university (an anonymous donor was number one), donating $500 million to the University of Oregon. Knight and his wife have donated over $1 billion in total to the university over the years. An amount greater than any HBCU endowment. So instead of chasing a bridge to nowhere, what could HBCUs be doing with more of their athletic budgets?

HBCUs could be redeploying a consequential amount of that $200 million into programs that would significantly impact the K-12 pipeline for which many African American boys treacherously traverse as mentioned. It would even help to support the number of African American young men they have on their campus where there is also a major enrollment and graduation gender gap. Ensuring that increasing the graduation rate among existing HBCU men would be highly prudent. Many HBCUs have a significant case for starting and founding their own K-12 school system, which would increase the pipeline of African American students into their institutions and would especially allow for African American boys to be seen as something to be cultivated intellectually instead of just physically. The notion that we could do something more impactful for African America rather than give it more of something that we do not need and is ultimately detrimental to our community development seems to be a comfort zone that we are unwilling to breach or even have a rational conversation about. The brain damage to African American boys who then suffer from notable academic achievement has had acute consequences on family formation in our community because African American women are in mass unable to find intellectually and economically equitable partners in African American men who once the cold water of their pro athlete dream is doused wander in a proverbial desert. Along with a community that desperately needs more Black boys to become doctors, teachers, entrepreneurs, and ultimately men who are capable both physically and mentally available. All things it is arguably we are complicit in taking away from them. So if HBCUs are truly to be institutions for African America’s empowerment, then we must – absolutely must – do everything we can do to save African American boys, even from ourselves.

HBCU Money™ Business Book Feature – Against Football: One Fan’s Reluctant Manifesto

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In Against Football, Steve Almond details why, after forty years as a fan, he can no longer watch the game he still loves. Using a synthesis of memoir, reportage, and cultural critique, Almond asks a series of provocative questions:

• Does our addiction to football foster a tolerance for violence, greed, racism, and homophobia?
• What does it mean that our society has transmuted the intuitive physical joys of childhood—run, leap, throw, tackle—into a billion-dollar industry?
• How did a sport that causes brain damage become such an important emblem for our institutions of higher learning?

There has never been a book that exposes the dark underside of America’s favorite game with such searing candor.

Grambling Football Needs A Lifeline – Call Washington D.C. And Ask For Daniel Snyder

Anyone who has ever struggled with poverty knows how extremely expensive it is to be poor. – James Baldwin

If there is a heaven, then Eddie Robinson is somewhere up there raising hell. It goes without saying that since the late great coach’s passing, the most historic program in black college football has seen itself take an unexplainable and precipitous decline over the past decade. A far cry from the expected restoration of the program to its pinnacle after Doug Williams took over in 1998 and proceeded to win three consecutive SWAC championships for the university. The future looked promising and then the wheels began to fall off after Williams returned to the NFL for a stint as a personnel executive. An attempted second tour of duty was too little and too late. Looking forward though the question is how can the program be restored. My solution – call Daniel Snyder.

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Let us face facts, when Grambling State University had the opportunity to leverage its winning ways to raise funds like many HBCUs have, it arguably simply did not strike enough of the iron while it was hot. Now, its cold – ice cold. Furthermore, at this point with HBCU public university alumni giving rates at five percent according to a recent article by HBCU Digest, help is certainly not coming at this point from alumni. The football program needs an infusion of millions and they needed it yesterday to get itself to proper standards that accompany a Division 1 program – not a middle school program. Players not having access to cool water during scorching practices in Louisiana heat, is a recipe for a player death and worse still a lawsuit. While it is hard to pinpoint Grambling’s actual university endowment, it is safe to say it is well under $10 million and that might be being generous. So why should Daniel Snyder come to the rescue or even care?

The Washington Redskins, valued at $1.7 billion are the third most valuable team in the NFL and the third most profitable NFL team with 2012 profits of almost $105 million. Their owner, Daniel Snyder, has an estimated net worth of $1.3 billion derived primarily from ownership of the Redskins, private equity, and a number of other enterprises. However, the team has been embroiled in a public relations that seems to never end over the team’s mascot name. Seen as offensive to many Native American groups whose primary ally tends to be African Americans, as it is often noted the only group who has suffered worse in America than African Americans are Native Americans. This often creates a great deal of sympathy for Native American causes among African Americans. Although the team technically plays its games in Maryland, do not be mistaken it is Washington D.C.’s team. A city whose population is 50 percent African American, home to two HBCUs, and two hours drive either way pushes that HBCU number swells to almost ten institutions. Beyond the geographical connection, the Washington Redskins connection to HBCUs runs directly into its own history with Doug Williams being not only an alum of Grambling State University, but the quarterback who led Washington to one of its most memorable Super Bowl victories becoming the first, and still only African American quarterback to do so.

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To say it pains me that we must look outside of our community to resolve our needs is an understatement for anyone who knows me. However, this is a dire situation and it is calling for dire solutions. Daniel Snyder and the Washington Redskins could use some goodwill in the public as it deals with a growing agitation over the team name and a perceived view of European American owners lack of regard for minority sensitivity. It could use its relationship with Doug Williams connection to both the Washington Redskins and Grambling State University as a way to quell some of that angst. On Grambling’s part they need the public goodwill themselves and show some proactive behavior to resolve this sinking ship. If it means that the president and AD need to go hat in hand to Doug Williams to facilitate the meeting with Daniel Snyder, then pride be damned they need to do it.

HBCUs overall have done a poor job of conveying to their alumni bases just how costly and unprofitable athletic programs actually are. There is still too much confusion of just how much university money can actually be diverted into athletics at public universities which have major restrictions on such activity. It also begs a long-term question if HBCUs can not properly fund their athletic programs, then exactly what is the plan? These type of incidents leave a scar on not only the athletic programs but the universities themselves and HBCUs as a whole. Spelman’s approach was to disband its athletic program as a whole in favor of more wellness programs, which is certainly one approach. There is also the Ivy League approach where there are no athletic scholarships at all. Whatever the solution, Grambling State University needs to act quickly and make a major splash in its resolution before the ghost of Eddie Robinson returns, and if anyone remembers Coach Robinson in a bad mood – it will not be a pleasant hau – I mean return.