Category Archives: Books

HBCU Money™ Business Book Feature – Language, Economy & Society: The Changing Fortunes of the Welsh Language

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In this new edition the authors present new sets of language data both for individuals and for households in Wales and examine the impact of migration on the language, the relationship between social class and ability to speak Welsh, and the bases for the reproduction and maintenance of the language within the context of the family. The final chapter considers the prospects for the language in the light of new political and institutional developments (including the National Assembly for Wales), recent planning issues (most notably housing) and developments in the critically important field of education.

This book is an essential reference source for those concerned with the changing status and vitality of the Welsh language and of other minority languages in Europe. It provides a framework and a factual context in which to set such issues as language planning and policy formulation at local and national levels.

HBCU Money™ Business Book Feature – Thomas Jefferson: The Art of Power

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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The New York Times Book Review • The Washington Post • Entertainment Weekly • The Seattle Times • St. Louis Post-Dispatch • Bloomberg Businessweek

In this magnificent biography, the Pulitzer Prize–winning author of American Lion and Franklin and Winston brings vividly to life an extraordinary man and his remarkable times. Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era. Philosophers think; politicians maneuver. Jefferson’s genius was that he was both and could do both, often simultaneously. Such is the art of power.

Thomas Jefferson hated confrontation, and yet his understanding of power and of human nature enabled him to move men and to marshal ideas, to learn from his mistakes, and to prevail. Passionate about many things—women, his family, books, science, architecture, gardens, friends, Monticello, and Paris—Jefferson loved America most, and he strove over and over again, despite fierce opposition, to realize his vision: the creation, survival, and success of popular government in America. Jon Meacham lets us see Jefferson’s world as Jefferson himself saw it, and to appreciate how Jefferson found the means to endure and win in the face of rife partisan division, economic uncertainty, and external threat. Drawing on archives in the United States, England, and France, as well as unpublished Jefferson presidential papers, Meacham presents Jefferson as the most successful political leader of the early republic, and perhaps in all of American history.

The father of the ideal of individual liberty, of the Louisiana Purchase, of the Lewis and Clark expedition, and of the settling of the West, Jefferson recognized that the genius of humanity—and the genius of the new nation—lay in the possibility of progress, of discovering the undiscovered and seeking the unknown. From the writing of the Declaration of Independence to elegant dinners in Paris and in the President’s House; from political maneuverings in the boardinghouses and legislative halls of Philadelphia and New York to the infant capital on the Potomac; from his complicated life at Monticello, his breathtaking house and plantation in Virginia, to the creation of the University of Virginia, Jefferson was central to the age. Here too is the personal Jefferson, a man of appetite, sensuality, and passion.

The Jefferson story resonates today not least because he led his nation through ferocious partisanship and cultural warfare amid economic change and external threats, and also because he embodies an eternal drama, the struggle of the leadership of a nation to achieve greatness in a difficult and confounding world.

Praise for Thomas Jefferson: The Art of Power
 
“This is probably the best single-volume biography of Jefferson ever written.”—Gordon S. Wood
 
“A big, grand, absorbing exploration of not just Jefferson and his role in history but also Jefferson the man, humanized as never before.”Entertainment Weekly

“[Meacham] captures who Jefferson was, not just as a statesman but as a man. . . . By the end of the book . . . the reader is likely to feel as if he is losing a dear friend. . . . [An] absorbing tale.”—The Christian Science Monitor

“This terrific book allows us to see the political genius of Thomas Jefferson better than we have ever seen it before. In these endlessly fascinating pages, Jefferson emerges with such vitality that it seems as if he might still be alive today.”—Doris Kearns Goodwin

HBCU Money™ Business Book Feature – Things a Little Bird Told Me: Confessions of the Creative Mind

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Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.

THINGS A LITTLE BIRD TOLD ME

From GQ‘s “Nerd of the Year” to one of Time‘s most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz’s world:

-Opportunity can be manufactured
-Great work comes from abandoning a linear way of thinking
-Creativity never runs out
-Asking questions is free
-Empathy is core to personal and global success

In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, THINGS A LITTLE BIRD TOLD ME will satisfy every reader.

HBCU Money™ Business Book Feature – How To Succeed In Commercial Real Estate

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How to Succeed in Commercial Real Estate is a comprehensive, practical book for those considering entering the field of commercial real estate, those just beginning in the business, as well as experienced brokers and sales managers who want to evaluate and strengthen their current strategies—especially those related to listings, negotiations, contracts, and sales.

The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas –retail, office, industrial, and investment—as well as crossovers and emerging specialties. Rather than pumping a “get rich quick” approach to selling, the author shows brokers that they don’t have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of

• Choosing a company and a specialty that’s a good fit for you.
• Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers.
• The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing the property.
• Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules.
• Rent and how it is calculated and quoted, including triple net, modified net, gross, and full service leases.
• Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management.
•The pros and cons of going independent and how to decide if it’s the right move for you.

Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from 30 years in the business.

The HBCU Money™ Business Book Feature – Currencies After the Crash: The Uncertain Future of the Global Paper-Based System

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From the game-changing consequences of the U.S. dollar replacing the British sterling as the world’s reserve currency to the beginning and end of the Bretton Woods Agreement–exchange rate policy drastically changes the way we do business, consume goods and services, and create wealth. The global financial system is once again on the cusp of change, affected by the European debt crisis, the rebalancing of the Chinese economy, and the Federal Reserve’s controversial policy of quantitative easing, to name a few. To help investors in all walks of life understand and adapt to the changes ahead, Bloomberg Television’s Sara Eisen presents Currencies After the Crash.

In this insightful and timely book, Eisen brings together the world’s leading minds in the foreign exchange market. These brand-new, never-before-published essays from renowned academics and sought-after practitioners delve into the global financial system’s instability, potential solutions and surrounding controversies, and how specific changes will affect your future wealth. This complete resource gives you all the fundamental background needed to understand the more complex issues that follow, including:

  • Will the U.S. dollar lose its precious reserve currency status?
  • How have central bank policies affected the world’s major currencies?
  • How does China’s control over its currency affect the world?
  • What are the benefits and dangers of a shared currency like the euro?
  • How has the U.S. dollar’s prominence declined since the financial crisis?
  • What is the responsibility of global groups like the International Monetary Fund and G-20 in foreign exchange?
  • What role, if any, should gold play in the international monetary system?

 

Start adapting your investing strategies today based on tomorrow’s fiscal changes with Currencies After the Crash.

About the Author

Sara Eisen is a correspondent for Bloomberg Television. She appears on Bloomberg Surveillance, Bloomberg’s TV program that begins the day’s conversation on business, economics, finance, and investment. She also can be seen daily on Bloomberg TV’s Lunch Money mid-day program. Based in New York City, Eisen specializes in covering global macroeconomics, with a focus on foreign exchange and fixed income markets. She has extensively covered the European debt crisis, interviewing top political leaders and finance ministers from Germany to Greece; she also frequently moderates panels on international economics.