Tag Archives: women entrepreneurs

Love & Entrepreneurship: Relationship Therapist Misha Granado On How Spouses & Relationships Impact Entrepreneurs

If you have ever been in a relationship with someone who is an entrepreneur, then you know it can have its fair share of ups and downs. Although most relationships do, there is something unique about those ups and downs when it comes to being with an entrepreneur. We were able to catch up with Misha Granado, an alumnae of Florida A&M University and Prairie View A&M University, who is herself and entrepreneur through her company Love Grows, a relationship consulting firm, to discuss what all comes with loving and living a life with an entrepreneur.

A relationship with an entrepreneur is not for everyone, what “warning” label would you put on entrepreneurs for those considering dating or getting into a relationship with one?

As an entrepreneur you are the only one who truly knows yours schedule, goals and needs for both your professional and personal life. It is imperative to be extremely clear on who you are and the characteristics and qualities that compliment and constrict both you and your goals. Reflect on your previous relationships (historical markers) to identify what does and does not work for you. Also, it is important to be honest with yourself about where you are on your journey.

If you are interested in a relationship, ask yourself, “What type of partner complements me?

  • A fellow entrepreneur? If so, what type of entrepreneur? Someone at the beginning stages (idea)? Growing? Established?
  • An entrepreneur who also has a corporate gig?
  • Someone with a demanding corporate career requiring significant time and dedication outside of the house?
  • Someone with a career with a traditional schedule (M-F) but has an active personal life who is self-sufficient?
  • Someone who is artsy and a free spirit who does not require much ‘hand-holding’ from you?
  • Someone with traditional relationship expectations?

Do you have the resources (time, energy, emotional and mental bandwidth) to co-create and co-nurture a relationship or is a social, casual dynamic more feasible? There is no universal right or wrong answer, only the only right for you. Once you are clear on who you are and your needs have honest, unapologetic conversations with potential partners.

All entrepreneurs are not the same, but what are some baseline ways you believe spouses and significant others can be supportive to their entrepreneur partner?

Significant others and spouses can be supportive to their entrepreneur partner by:

  • Holding the vision of the overall goal(s) – Being an entrepreneur is not easy and there will be many moments where the stress, loses, delays, frustration, fear, anger, despair, panic, etc obscure the vision of your entrepreneur spouse. Having the skill and ability to hold the vision for him/her at all times, but especially in these moments are key. Remind them of their why, the reason they embarked on this journey and all of the ways they will succeed.
  • Informative – Are you knowledgeable about their entrepreneurial endeavors? You do not need to be an expert in the field but showing real interest is very supportive. By having a bit of knowledge of the industry, goals, challenges coupled with knowing your spouse you become a wonderful asset because you can help with troubleshooting, be an empathetic ear, strategize and/or provide support. Of course this varies per entrepreneur. However, some entrepreneurs desire a ‘mental break’ from their work and prefer not to speak business with their spouse, which is okay as well. Knowing your s/o and what they need is another way to be informative.
  • Patient – The entrepreneur life does not follow the trajectory of other fields nor does it provide the ‘comfort and safety.’  On this journey income may vary significantly depending on project, climate, acquisition of clients, etc. Traditional hours do not exist. Sacrifices are the norm. Questioning self seems to be scheduled on the calendar daily. Therefore a s/o who is patient is a welcomed reprieve. Patience varies for each couple.

What are some common issues you see that arise between spouses and entrepreneurs in relationships? How do you believe couples can get ahead of them or best deal with them?

One of the most common issues between spouses and entrepreneurs is unspoken expectations. Each partner has expectations in their head for the other but has never articulated it to each other. As a result, needs go unmet and resentment silently builds meanwhile the partner is oblivious. It is similar to your employer setting goals for you without telling you only for you to discover you did not meet these benchmarks during your annual review. Unspoken expectations are a set up for failure. This is unfair.

The best tool for any relationship is transparency, vulnerability and honesty. For both partners to articulate to each other their expectations, needs and areas where they desire more support. If you do not feel emotionally safe to be vulnerable with your significant other, seek therapy to identify the barriers that serve as a hindrance and gain the tools and healing needed to overcome this barrier.

An entrepreneur sees the world in a very different way than most people. What are the ways spouses can impact how an entrepreneur sees the world?

The relationship one has with self, determines and influences all relationships in their life. In a partnership, especially a romantic relationship due to the intimacy of the space, both parties have the ability to impact each other in a negative or positive manner and this can influence the way partners view self and the world. This is such a delicate space because of the direct access to the heart and mind. A spouse who has unmet/unspoken expectations, resentment, frustrations, etc will knowingly or unknowingly begin to engage in behavior (i.e. passive aggressive, argumentative, petty) that constricts both their partner and the relationship. This behavior increases the entrepreneur’s stress level impacting business, creativity, productivity etc. Whereas, a spouse who is happy with self, articulates their needs and wants, feels fulfilled, supported, loved will demonstrate behaviors (i.e. encouragement, support, joy, happiness, consideration, patience, kindness, etc.) that complement the relationship and their partner. The latter has the ability to change perspectives. When we feel seen, heard and validated we feel inspired, energized and creative all of which are excellent for business.

Women entrepreneurs have an even tougher road ahead of them typically. So for the men/women/partners who love them, what advice would you give specifically to the support and love that will be needed?

Whether it is the entrepreneurial, corporate, artistic or the academic route, unfortunately women are not treated equitably. This adds another layer of stress to the already taxing entrepreneur life. As the partner behind the scenes supporting a woman entrepreneur, perhaps the best way you can support her is by knowing her, implementing and executing what she needs when you know she is stressed, excited, hopeful, disappointed, etc. If you do not know what she needs during these various spaces, ask her directly (when she is not in it). For example:

  • How can I support you when you are scared?
  • What can I do when you are stressed?
  • How do you like to celebrate your wins?
  • What would make your daily routine run smoothly?
  • How can I support your business?

When she needs/wants to vent about something before she begins ask: What do you need from me in this moment? A sympathetic ear? To help strategize a solution? To serve as your hype man? Knowing which role she needs from you is important, because she does not always need you to fix it. Sometimes she just needs to vent to effectively move that stagnant energy through her. Other times she just wants you to listen and validate her feelings.

A relationship is not all about the entrepreneur and in that respect reciprocation is important. How can entrepreneurs, who are often demanding a lot of their significant other/spouse, ensure that they themselves are being good partners?

Make your significant other a priority. The business will always be there. There is always something to do. You can always fill each minute with something for the business. Place weekly dates on the calendar and be fully present. Inquire about your significant other and their life and developments. This is a no business/dumping zone, instead it is a place to renew, restore and reciprocate all of the love and support your partner has and continues to give to you. Invest in your partner as well. Show up for your partner and be fully present. If you are attending an event as his/her/their date, be engaging, light, and attentive. Implement a cut off time where you disconnect from gadgets and connect with each other.  This is also applicable if children are involved. Time is one of your most precious commodities; invest it intentionally with your loved ones.

How can relationship counseling help a spouse and entrepreneur keep a happy and loving relationship?

Therapy always begins with the individual even if you are in a partnership. This is because individuals bring everything with them into the relationship (experiences, values, culture, perspective, emotional wounds, isms, insecurities, fears, family dynamics, beliefs, etc.) and all of these influences and determines the quality of the partnership. Now add the stress of an entrepreneurial journey to the equation and there is plenty of material here for therapy *wink*.

The benefit of therapy is having an objective person who provides a safe space for both parties to explore their emotions, identify expectations, stressors, goals and tools to address each. Therapy allows each person to speak, be heard, seen and validated. Also, therapy provides strategies; tools and techniques the couple can implement to help cultivate a relationship that is nurturing for both parties. Additionally, therapy provides different perspectives which are extremely beneficial in those times where a couple cannot agree. This alternative option may be the very catalyst to re-establishing or establishing a healthy relationship baseline.

You can follow and contact Ms. Granado:

www.mishaNgranado.com

Twitter & Instagram: @lovegrows_misha

The HBCUpreneur Corner – Huston-Tillotson University’s Jasmine “Bobby” Oliver & VYRL Co. Design

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Name: Jasmine “Bobby” Oliver

Alma Mater: Huston-Tillotson University, Class of 2015

Business Name & Description: VYRL Co. Design began from an honest place of desiring to have an opportunity to explore all that it means to be a creative entrepreneur, but also to showcase recent photography and web/graphic design projects that I have done. VYRLCoDesign.com became a space of passion, honesty, and inspiration where you can see a deeper side of a creative black-woman entrepreneur living, traveling, and pursuing a beautiful and fulfilling life that inspires others to do the same.

What year did you found your company? I first began as VYRL Media in 2010, then sometime in 2015 I started dabbling into design and the name evolved into VYRL Co. Design.

What has been the most exciting and/or fearful moment during your HBCUpreneur career? The most exciting and most fearful moments itself are when I realize that others are paying attention to my work and start asking me to do more challenging projects. Each and every project has allowed me to come out with a learning experience that I can take onto my next project.

What made you want to start your own company? Financial independence. Let’s be honest, this is probably the biggest reason people get into business from get-go. Which is a good thing! However we define ‘financial independence’ – retirement funds, unlimited cash potential or having the money to buy/do what you want….. entrepreneurship can allow you to achieve it. Another reason, I wanted to start my own company was because I had a hard time finding many places where myself, an African American creator/creative, could go to after graduation. So I figured that I would start small, build my own company and eventually hire other designers like myself.

Who was the most influential person/people for you during your time in college? Jeff Wilson and Clara Bensen. Jeff, the dean of our college, and Clara Bensen, local Austin writer.

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How do you handle complex problems? Creatives are wired uniquely. As such, I think we have to navigate the world in a slightly different manner than non-creatives. How I handle complex problems is by trying to slow down. This is one I’m still trying to work out. While i think that multitasking can be useful, sometimes it does more harm than good. This causes my creativity to plummet as well as my mood. So as a resolution I try to get a firm grip on my schedule. And I only take on what I can do. Next I prepare for disapproval. I don’t know about you, but for some reason, I’m always looking for validation. I suspect this has something to do with a lack of self-confidence. However, it’s important to recognize that some people ‘just don’t get it’. I am a Cancer sign which means I am a very emotional person. So I also try to keep my emotions in check. I have this habit of always dissecting my thoughts which tends to lead me to second-guessing myself. So, what seems like a good idea today, feels like a disaster later. Plus, I’m overcritical of myself. So I tend to try to remind myself that not every thought needs to be evaluated.

What is something you wish you had known prior to starting your company? I wish I had known how much entrepreneurship consumes your life. This has became something that has consumed my thoughts. You start with an idea then a hailstorm of ideas on how you could possibly execute the idea begins… and it never ends. You just keep thinking and doubting and thinking and execute.

Many African American companies and organizations suffer from a poor digital presence. Why do you believe there is not more investment in this by African American entrepreneurs and companies? I’m not particular sure about this. My guess is economics plays a part. It would be interesting to know how many of our businesses get e-commerce business. That certainly could play a role in how serious they take their web presence. If they are not getting much of their business from the web, then they may not think it is worth having much invested in it. However, these days the web is serving as the store front most customers encounter even before they get to your brick and mortar. A strong presence though is not cheap and as I stated, economics may play a major role in the lack of investment in this area. Do I as an entrepreneur invest more in my product or my web presence? It is a decision we are faced with more than other groups unfortunately.

Digital designers certainly get influence from a myriad of different places. What are some of the things that you believe influences your design personality? Things that influence my design personality kind of derives from my first experience as a photographer. I have always noticed that I was drawn to clean spaces and I’ve noticed that in my photography that I was always drawn to photographing in unison with landscape and architectures. I love clean lines.

What do you believe HBCUs can do to spur more innovation and entrepreneurship while their students are in school either as undergraduate or graduate students? I would love to see HBCUs encourage students to step out more and challenge them to find their passion, their why, and assist them in starting their own business even while in school. Not only should HBCUs provide the fundamentals, but provide them with hands-on tools and resources to develop action plans.

I’ve also noticed that many HBCU’s do not have many arts programs. I want to see more photography and design programs that are infused with business.I would be super geeked if I had seen a “Visual Identity and Creative Branding” course on my curriculum.

How do you deal with rejection? Bah! Rejection. It’s easy to say ‘don’t take it personally’ but it’s not so easy to do when you put your heart and soul into your work. I am still learning how to deal with rejection quite honestly so I don’t have an amazing answer but what I can tell you is that I try to respond to it by experimenting with new influences and making my work more unique.

When you have down time how do you like to spend it? I try to stay as far away from my desk and computer as possible. I love being outdoors so I may go on a quick trip to Conroe or Austin to visit friends for a day or two, go running with my dog, check out the museums downtown or simply do nothing. There are days well I feel mentally exhausted and I’ll opt to a movie on my iPad in bed and order a pizza and gather some snacks for easy access while in the bed. I’m keeping it simple these days.

What was your most memorable HBCU memory? Being apart of the student organization, Green is the New Black at my alma matter (HTU). GITNB is a organization that was created tin 2013 that tackled both environmental issues and race. We had events, raise funds and were advocates of environmental awareness in areas that weren’t particularly apart of the “sustainability conversation”.

The biggest moment was when I was even won first place prices for a $85,000 grant from Fort HBCU Challenge against much bigger named HBCU’s.

In leaving is there any advice you have for budding HBCUpreneurs?

Be focused. Very obsessively focused.

Three HBCU Cities Rank Among World Economic Forum’s Best Cities For Women Entrepreneurs

Everyone wants to thrive, but what makes some places better than others? According to the World Economic Forum, it is a mixture of technology, culture, capital, market, and good old fashioned talent. The study was limited to 50 cities globally and for women overall, so it should be noted that there of course will be limitations of what constitutes “best”. We will be providing some additional commentary as it relates to each city’s capacity for HBCU women.

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1. NEW YORK CITY

HBCU(s) in city: Medgar Evers College

City Analysis: The city that never sleeps certainly is hard to argue with in terms of the five pillars of entrepreneurship. In the Dell Women Entrepreneur Index it ranks number two in culture, number one in capital, number one in market, and number four in talent. No other city shows up in the top five of each pillar like New York, who shows up four times. However, it is not all sunshine when it comes to being an entrepreneur in the Big Apple. It is also listed as the city most expensive in the world to start a business, something that would obviously disproportionately impact African American women since African America is the poorest group by median net worth. Ultimately, there is no doubt though that New York City presents a breath of international opportunity in one of the world’s most global cities.

7. WASHINGTON D.C.

HBCU(s) in city: Howard University; University of D.C.

City Analysis: America’s capital affectionately known as Chocolate City. It shows up as number three in talent and number five in capital. The number seven city in the world for women entrepreneurs leads all states and territories with percentage of the population with a graduate degree which bodes well for a strong talent base. Some of the headwinds facing entrepreneurs in D.C. is their primary customer being Uncle Sam. With a culture of shrinking the federal government it would be of value for women entrepreneurs to focus on ways to help the government run more efficiently. The cost of living in Washington D.C. is also a barrier and having enough disposable income to actually get a business off the ground could be a real challenge in America’s third most expensive city by the cost of living index. However, where the heart of political power lies there is money nearby and if the right connections are made, then opportunities abound.

12. AUSTIN

HBCU(s) in city: Huston-Tillotson University

City Analysis: Austin has become the tech capital of the southern United States. The capital of Texas, also the economic bellwether of the south, it has seen a heralded growth over the last decade in terms of technology development. A large reason it shows up as number four in the world in the technology pillar for women entrepreneurs. This Texas city is more affordable than the previously mentioned cities, but not by much. The boom has led to massive gentrification in the African American neighborhoods there, so the feeling of community maybe hard to find for an HBCU woman in the city. Huston-Tillotson’s presence there while important is acutely dwarfed by the flagship of the state, University of Texas. Annually the city is home to the SXSW conference which brings even the big whigs from Silicon Valley and other tech giants from around the world. The city can be lonely culturally, but if one can navigate it opportunities for women entrepreneurs without forsaking poverty are available.