Category Archives: Books

HBCU Money™ Business Book Feature – The Power of Habit: Why We Do What We Do in Life and Business

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In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

HBCU Money™ Business Book Feature – The Autobiography of an African American Lawyer in Early Oklahoma

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From Library Journal

Historian Franklin (chair of Bill Clinton’s Initiative of Race and Reconciliation advisory board and a recipient of the Presidential Medal of Freedom) has edited and assembled the autobiography of his late father, Buck Colbert Franklin (1879-1960), who “represented many layers of the human experience?freedman and Native American, farmer and rancher, rural educator and urban professional.” The elder Franklin meticulously reports the daily observances from his youth in the Indian Territory to his practice of law in Tulsa, Oklahoma. The kaleidoscope of approaches and life experiences reflect the many changes, cultural and political, that the indomitable Franklin witnessed throughout his lifetime. Buck Franklin’s ability to understand the complex and appreciate the simple aspects of existence mesmerizes the reader and brings the realities of slavery, poverty, and racial tensions to us in a firsthand account. The anecdotal details in another’s hand might become tiresome, but Franklin’s account holds one’s attention and strongly communicates the honor and stalwartness of his family. For public and academic libraries.?Kay Meredith Dusheck, Animosa, Iowa
Copyright 1998 Reed Business Information, Inc.

About the Author

John Hope Franklin is the fourth child of Buck and Mollie Parker Franklin. The recipient of over one hundred honorary degrees, he is the author of From Slavery to Freedom: A History of African Americans and Race and History: Selected Essays, 1938–1988, among other works. Franklin is James B. Duke Professor of History Emeritus at Duke University.

John Whittington Franklin is the son of John Hope Franklin. He is a program manager for the Center for Folklife and Cultural Heritage at the Smithsonian Institution.

HBCU Money™ Business Book Feature – The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life

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“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

HBCU Money™ Business Book Feature – The World’s Greatest Investors You’ve Never Heard Of

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A practical guide for investors who are ready to take financial matters into their own hands

The Warren Buffetts Next Door profiles previously unknown investors, with legendary performance records, who are proving every day that you don’t need to work for a hedge fund or have an Ivy League diploma to consistently beat the best performing Wall Street professionals.

These amazing individuals come from all walks of life, from a globe drifting college dropout and a retired disc jockey to a computer room geek and a truck driver. Their methods vary from technical trading and global macro-economic analysis to deep value investing. The glue that holds them together is their passion for investing and their ability to efficiently harness the Internet for critical investment ideas, research, and trading skills.

  • The author digs deep to find the best of the best, even finding those who are making money during these turbulent times
  • Contains case studies that will explain to you how these great individual investors find and profit from stocks and options.
  • Shows you how to rely on your own instincts and knowledge when making important investment decisions

In an era when the best professional advice has cracked many investor nest eggs and Madoff-style frauds have shattered investor trusts, the self-empowered investors found in The Warren Buffetts Next Door offer an inspiring and educational tale.

HBCU Money™ Business Book Feature – The Most Important Thing: Uncommon Sense for the Thoughtful Investor

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Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world’s leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks’s wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.

Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today’s volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.

Marks expounds on such concepts as “second-level thinking,” the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions–and occasional missteps–he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be “contrarian,” Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks’s subjects proves to be the most important thing.

“This is that rarity, a useful book.”–Warren Buffett