Category Archives: Books

HBCU Money™ Business Book Feature – Pedigree: How Elite Students Get Elite Jobs

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Americans are taught to believe that upward mobility is possible for anyone who is willing to work hard, regardless of their social status, yet it is often those from affluent backgrounds who land the best jobs. Pedigree takes readers behind the closed doors of top-tier investment banks, consulting firms, and law firms to reveal the truth about who really gets hired for the nation’s highest-paying entry-level jobs, who doesn’t, and why.

Drawing on scores of in-depth interviews as well as firsthand observation of hiring practices at some of America’s most prestigious firms, Lauren Rivera shows how, at every step of the hiring process, the ways that employers define and evaluate merit are strongly skewed to favor job applicants from economically privileged backgrounds. She reveals how decision makers draw from ideas about talent—what it is, what best signals it, and who does (and does not) have it—that are deeply rooted in social class. Displaying the “right stuff” that elite employers are looking for entails considerable amounts of economic, social, and cultural resources on the part of the applicants and their parents.

Challenging our most cherished beliefs about college as a great equalizer and the job market as a level playing field, Pedigree exposes the class biases built into American notions about the best and the brightest, and shows how social status plays a significant role in determining who reaches the top of the economic ladder.

HBCU Money™ Business Book Feature – The Negro As Capitalist

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A study of the efforts of the Black community to provide for itself those banking services often denied it by the white financial community._”An absorbing and thoroughly documented account, the book merits close study not only by those who are specialists in the field of banking but also by those who are interested in the economic plight of the Negro.”

HBCU Money™ Business Book Feature – Professional Real Estate Development

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This basic primer covers the nuts and bolts of developing all types of real estate, including multifamily, office, retail, and industrial projects. Thoroughly updated, this new edition includes numerous case studies of actual projects as well as small-scale examples that are ideal for anyone new to real estate development.

HBCU Money™ Business Book Feature – We Could Not Fail: The First African Americans in the Space Program

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The Space Age began just as the struggle for civil rights forced Americans to confront the long and bitter legacy of slavery, discrimination, and violence against African Americans. Presidents John F. Kennedy and Lyndon Johnson utilized the space program as an agent for social change, using federal equal employment opportunity laws to open workplaces at NASA and NASA contractors to African Americans while creating thousands of research and technology jobs in the Deep South to ameliorate poverty. We Could Not Fail tells the inspiring, largely unknown story of how shooting for the stars helped to overcome segregation on earth.

Richard Paul and Steven Moss profile ten pioneer African American space workers whose stories illustrate the role NASA and the space program played in promoting civil rights. They recount how these technicians, mathematicians, engineers, and an astronaut candidate surmounted barriers to move, in some cases literally, from the cotton fields to the launching pad. The authors vividly describe what it was like to be the sole African American in a NASA work group and how these brave and determined men also helped to transform Southern society by integrating colleges, patenting new inventions, holding elective office, and reviving and governing defunct towns. Adding new names to the roster of civil rights heroes and a new chapter to the story of space exploration, We Could Not Fail demonstrates how African Americans broke the color barrier by competing successfully at the highest level of American intellectual and technological achievement.

HBCU Money™ Business Book Feature – Beyond Einstein: The Cosmic Quest for the Theory of the Universe

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Beyond Einstein takes readers on an exciting excursion into the discoveries that have led scientists to the brightest new prospect in theoretical physics today — superstring theory. What is superstring theory and why is it important? This revolutionary breakthrough may well be the fulfillment of  Albert Einstein’s lifelong dream of a Theory of Everything, uniting the laws of physics into a single description explaining all the known forces in the universe. Co-authored by one of the leading pioneers in superstrings, Michio Kaku, and completely revised and updated with the newest groundbreaking research, the book approaches scientific questions with the excitement of a detective story, offering a fascinating look at the new science that may make the impossible possible.