HBCU Money™ Business Book Feature – The New Coffeehouse Investor: How to Build Wealth & Ignore Wall Street


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In 1998, Bill Schultheis wrote a simple investment book for people who felt overwhelmed by the bull market. He had discovered that when you simplify your investment decisions, you end up getting better returns. As a bonus, you gain more time for family, friends, and other pursuits.

A decade later, through good times and bad, this philosophy has been proven to tower above the daily chatter of Wall Street. And the revised and expanded edition of his book is more valuable than ever.

In a conversational style, Schultheis explains why we should stop thinking about cool stocks, hot mutual funds, trends in interest rates, and predictions for the economy. Stop trying to beat the stock market average; just remember three simple principles:

• Don’t put all your eggs in one basket
• There’s no such thing as a free lunch
• Save for a rainy day

The New Coffeehouse Investor will help readers get their finances in shape quickly and painlessly.

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