Category Archives: Lists

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine’s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound – be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

“The Library of Babel” is one of the most memorable stories by the great Argentine writer Jorge Luis Borges. This slim book contains Andrew Hurley’s English translation of the story, eleven illustrations by Erik Desmazieres, and an introduction by Angela Giral.

“Library” is the quintessential “Borgesian” tale. The story concerns an infinite library, composed of endlessly connected hexagonal galleries, and populated by inhabitants among whom have risen various weird belief systems and subcultures. The first-person narrator is one of the library’s residents. “Library” is a masterpiece of the fantastic and the metaphysical.

Giral notes in her introduction that Desmaziere’s engravings are not literal representations of scenes from the story, but rather “the product of a parallel imagination, inspired to create in visual images his own, equivalent universe.” The etchings have an elegant, majestic, and sometimes whimsical quality that effectively complements Borges’ unique imagination. This book would make a nice gift for lovers of Borges, or of fantastic literature in general.

Courtesy of Michael J. Mazza

The name Jack Abramoff is synonymous with Washington scandal, but the fascinating facts of his case are either largely unknown or wildly misunderstood. His memoir will serve as a corrective – an engrossing, informative work of political nonfiction that is also a gripping real-life thriller. The biggest surprise twist comes in the form of Abramoff himself, a smart, funny, charming, clear-eyed narrator who confounds every expectation of the media’s villainous portrait. He’s a perfect bundle of contradictions: an Orthodox Jew and upstanding family man with a staunch moral streak, caught in multiple scandals of bribery and corruption with an undercurrent of murder. Abramoff represented Indian tribes whose lucrative casinos were constantly under threat from proposed changes in law; though he charged the tribes many millions, he saved them billions by ensuring votes to support the livelihoods of their reservations. Much of Jack’s share was funneled not into his own coffers, but to charities. Abramoff on the front pages could not be further from the Jack Abramoff who’s ready to tell his honest and compelling story.