Category Archives: Books

HBCU Money™ Business Book Feature – Brooklyn’s Promised Land: The Free Black Community of Weeksville, New York

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In 1966 a group of students, Boy Scouts, and local citizens rediscovered all that remained of a then virtually unknown community called Weeksville: four frame houses on Hunterfly Road. The infrastructure and vibrant history of Weeksville, an African American community that had become one of the largest free black communities in nineteenth century United States, were virtually wiped out by Brooklyn’s exploding population and expanding urban grid.

Weeksville was founded by African American entrepreneurs after slavery ended in New York State in 1827. Located in eastern Brooklyn, Weeksville provided a space of physical safety, economic prosperity, education, and even political power for its black population, who organized churches, a school, orphan asylum, home for the aged, newspapers, and the national African Civilization Society. Notable residents of Weeksville, such as journalist and educator Junius P. Morell, participated in every major national effort for African American rights, including the Civil War.

In Brooklyn’s Promised Land, Judith Wellman not only tells the important narrative of Weeksville’s growth, disappearance, and eventual rediscovery, but also highlights the stories of the people who created this community. Drawing on maps, newspapers, census records, photographs, and the material culture of buildings and artifacts, Wellman reconstructs the social history and national significance of this extraordinary place. Through the lens of this local community, Brooklyn’s Promised Land highlights themes still relevant to African Americans across the country.

HBCU Money™ Business Book Feature – The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job

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Choosing between the stability of a traditional career and the upside of entrepreneurship?
Why not have both?

Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.

What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.

McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making your better at your day job. He also profiles real-world 10% Entrepreneurs such as…
•Luke Holden, a cash-strapped recent college graduate, who started his own lobster-roll empire and oversaw much of its first year of operations, all while working full time in corporate America
•Dipali Patwa, a designer and mom whose side project designing and selling infant clothing is now a sensation.
•A group of friends who met at a 6am Bible study class and went on to start a brewery that now generates millions in sales .

A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a start-up—including as a founder, angel, adviser, or aficionado. Most importantly, you don’t have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis’s 10% principles into action, you’ll quickly start racking up small wins, then watch as they snowball into your new (and far more entrepreneurial) life.

HBCU Money™ Business Book Feature – Owning the Earth: The Transforming History of Land Ownership

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Barely two centuries ago, most of the world’s productive land still belonged either communally to traditional societies or to the higher powers of monarch or church. But that pattern, and the ways of life that went with it, were consigned to history by the most creative and simultaneously destructive cultural force in the modern era: the idea of individual, exclusive ownership of land.

Spreading from both shores of the north Atlantic, it laid waste to traditional communal civilizations, displacing entire peoples from their homelands, and brought into being a unique concept of individual freedom and a distinct form of representative government. By contrast, as Linklater demonstrates, other great civilizations, in Russia, China, and the Islamic world, evolved very different structures of land ownership and thus very different forms of government and social responsibility. The history and evolution of this concept is a fascinating chapter in the history of civilization, offering unexpected insights about how various forms of democracy and capitalism developed, as well as a revealing analysis of a future where the Earth must sustain nine billion lives. Owning the Earth presents a radically new view of mankind’s place on the planet and the history behind it.

HBCU Money™ Business Book Feature – The Curse Of Cash

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From the New York Times bestselling author of This Time Is Different, “a fascinating and important book” (Ben Bernanke) about phasing out most paper money to fight crime and tax evasion–and to battle financial crises by tapping the power of negative interest rates

The world is drowning in cash–and it’s making us poorer and less safe. In The Curse of Cash, Kenneth Rogoff, one of the world’s leading economists, makes a persuasive and fascinating case for an idea that until recently would have seemed outlandish: getting rid of most paper money.

Even as people in advanced economies are using less paper money, there is more cash in circulation–a record $1.4 trillion in U.S. dollars alone, or $4,200 for every American, mostly in $100 bills. And the United States is hardly exceptional. So what is all that cash being used for? The answer is simple: a large part is feeding tax evasion, corruption, terrorism, the drug trade, human trafficking, and the rest of a massive global underground economy.

As Rogoff shows, paper money can also cripple monetary policy. In the aftermath of the recent financial crisis, central banks have been unable to stimulate growth and inflation by cutting interest rates significantly below zero for fear that it would drive investors to abandon treasury bills and stockpile cash. This constraint has paralyzed monetary policy in virtually every advanced economy, and is likely to be a recurring problem in the future.

The Curse of Cash offers a plan for phasing out most paper money–while leaving small-denomination bills and coins in circulation indefinitely–and addresses the issues the transition will pose, ranging from fears about privacy and price stability to the need to provide subsidized debit cards for the poor.

While phasing out the bulk of paper money will hardly solve the world’s problems, it would be a significant step toward addressing a surprising number of very big ones. Provocative, engaging, and backed by compelling original arguments and evidence, The Curse of Cash is certain to spark widespread debate.

HBCU Money™ Business Book Feature – The Next Africa: An Emerging Continent Becomes a Global Powerhouse

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The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world’s margins to the global mainstream.

In the coming decades the magnitude of Africa’s markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa’s progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse. The Next Africa captures this story.

Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa’s relationship to the world.

Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts.

The Next Africa introduces readers to the continent’s burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa’s transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent’s success together.

Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be “The Hopeless Continent”, nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress.

The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power–a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires.