Category Archives: Entrepreneurs

The HBCUpreneur Corner™ – Texas Southern and Prairie View A&M University’s Johari Mills & FlowerChild’s Studio Salon

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NameJohari Mills

Alma Mater: I attended Texas Southern University for my undergraduate degree and graduate school at Prairie View. I like to claim both to piss people off, but I’m a Tiger at heart.

Business Name & Description: FlowerChild’s Studio Salon. Houston’s premier & most unique boutique coiffure salon. Flowerchild’s stylists are skilled to set the trends. It is a privatized haven for clients to feel secure, relaxed & confidently rejuvenated to conquer the world with stress free hair.

What year did you found your company? I’ve been a stylist for eighteen years and a salon owner for five years. I opened FlowerChild’s Studio Salon in 2011.

What has been the most exciting and/or fearful moment during your HBCUpreneur career? The day I decided to quit my career as an educator, along with teacher benefits and a consistent paycheck, to invest all my money and time into building and opening a salon was the scariest moment ever. I wanted to see if that movie Field of Dreams was correct: “If you build it, they will come.” So I built it – and they came. I’m grateful.

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What made you want to start your own company? Two reasons. Honestly, I was juggling a lot at the time. I just had a baby, teaching and doing hair at a salon after I left the schoolhouse. I wanted time to spend with my baby boy and I wanted to call the shots. The moment finally came where I felt I had to choose, so I figured I had to give something up and since giving up being a mother would make me a dead beat (joking-calm down), I gave up teaching. Giving up being a stylist was never an option. The other reason was because I knew there was something bigger in store for me. My mother was a teacher and it’s an honorable profession, but it wasn’t enough for me. I was raised under a spiritual system that helps practitioners follow their destiny and through divinations as a child I was told I was to be a boss and carry on the legacy of many entrepreneurs in my ancestral lineage.

Who was the most influential person/people for you during your time in college? I will narrow it down to one professor I had. Her name was Professor Oates. Forgive me because I think she became Dr. Oates, but this was a lady who saw who I was and saw what I was doing to hide who I was from others. She dropped a book down in my face one day called the Isis Papers by Francis Cress Welsing and told  me to write her a paper on it. By pen and paper, my upbringing was unleashed. I knew I was different but she made that okay for me and as she would put it, “They just gonna have to understand.”

How do you handle complex problems? I have not mastered this at all. As I mature though I notice the first thing I do is consult a close friend or my YeYe (mom) to make sure I’m not turning something simple into something complex. Often times people do that without noticing just how simple it could all be. Once deemed complex, I become introverted. I like to say I try to find resolve immediately by thought first and then action, but I’m not perfect. I like to fix things as soon as the problem arises because my grandmother made it apparent that you don’t put things off for tomorrow because tomorrow has its own set of tasks. However, depending on the matter I feel it best to consult spirit for a solution. After all, I am only a spiritual being in a physical vessel. This is key to me in all things and it proves to be beneficial to remember that when problems arise.

What is something you wish you had known prior to starting your company? How strong and capable I am. Every loss cannot be prevented. Eventually we have to experience downfall in order to know what it feels like on the upside. I know I cannot prepare for everything – there just isn’t enough preparation in the world for what is predetermined to happen. That being said, I wish I would have known that while I was worrying, crying, and sweating, that this too shall pass and I’ll land on both feet soon. I wish I had known that going in because then I believe I would have had tougher skin. Then again, those experiences, that blood, sweat and tears are what gave me a thick coat – a catch 22.

Operation Blossom, which your site talks about as a day for underprivileged young girls to experience pampering and luxury they might not otherwise have an opportunity too, seems especially near and dear to your heart. What prompted this project? How do you see it evolving in the coming years? My YeYe taught us that giving is the ultimate way to receive. I like to think I have a talent, so I plan on using my talent if nothing else to be of service to others. I really haven’t thought of where it’s going as much as I want to make sure it continues to keep going. For the foreseeable future, I just want to focus on being consistent and Que Sera, Sera (whatever will be will be).

The African-American hair care industry, especially as it relates to women, has become something of a battleground over the past few decades with African-American ownership within the industry on what has been a precipitous decline. The move toward more natural hair seems to have potentially stemmed that tide. Is there an ownership renaissance happening in African-American hair care and can the natural hair care movement take credit for it? No, because there really hasn’t been an increase in ownership. However, there has been an increase in nonprofessionals profiting off of the movement. Like anything else that’s hot and popular everyone saw a trend and saw dollar signs. Now you have more people making products, starting blogs, posting Youtube videos that have never even been active in the industry. But because the focus is on natural hair now – everyone is trying to get a piece of the pie cause they figure, “Well my hair is curly – I guess I have some experience enough to talk about it.”

Very rarely do we see African-American owned hair salons grow into multi-city chains, but with natural hair care appearing to be a trend on a continued rise across the country it seems as if the opportunity is there. Do you believe this national scale could happen or are African-American salons not interested in this type of size? I actually have never met a salon owner that says they want a chain of salons. You know why? It’s work! And I don’t mean just work. I mean work work. It’s enough to try to juggle your clients, your stylists, your stylists clients, and the upkeep of one building. To add multiple locations to that dynamic? Whew! I find the reason it’s difficult is because it’s hard to find people (managers and stylists) who are like-minded in terms of how you see the businesses’ vision and as honest as you. You get the feeling that if you want it done correctly, then you have to do it yourself and that’s challenging. Luckily, after years I have found a professional group of ladies who respect this profession just as much as I do. So most salon owners I know are proud to say they are keeping one salon a float. That’s a huge accomplishment in these times.

Outside of the obvious (money) is there anything else you believe is holding back more African-American ownership or growth in natural hair care industry? The industry is no longer professional and those who get into the industry don’t treat this industry as a serious career. Hairstylist use to be looked up to and stylist conducted business like they were CEOs of Fortune 500 companies. This generation can’t even show up to work on time, are unorganized and don’t feel like they have to work hard, which is why there is not a growth in ownership. However, “Keke” can hook you up in her kitchen sometime on Saturday, when she puts her kids to bed or she will post a how to video on Youtube for you to do it yourself.

What do you believe HBCUs can do to spur more innovation and entrepreneurship while their students are in school either as undergraduate or graduate students? I always believed schools are too caught up on books. It’s been proven that black children learn best when they can move around, touch and experience things. That’s why our boys struggle with being still in classrooms, but that’s a whole other story too. I believe every major needs a requirement to go out into the field and witness the work under an owners tutelage. The worst thing they could have done (but by design) was take learning a skill out of high schools. Classes like sewing, cooking, auto shop, and wood shop took away the chance for kids to explore and discover what they are good at. If you throw an aspiring journalist into an office from the start, they may find out it’s not for them.

How do you deal with rejection? I take it and move on. Lesson learned.

When you have down time, how do you like to spend it? What is down time? Where does that exist? Just kidding. I try to travel, I try to make efforts to dance, and I have a non-profit called JLS Events that promotes African dance and drum in Houston and surrounding areas. Lastly, I love to catch up with friends to re-energize my spirit.

What was your most memorable HBCU memory? First thing that comes to mind, non- academically, is pledging Alpha Kappa Alpha Sorority Incorporated. And taking over the line after mine.

In leaving is there any advice you have for budding HBCUpreneurs? Be true to yourself and be willing to walk your own path even when others may not understand.

The HBCUpreneur Corner™ – Prairie View A&M University’s Marcus King & Hardly Home

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Name: Marcus Lamont King

Alma Mater: Prairie View A&M University – Mechanical Engineering B.S.

Business Name & Description: Hardly Home, LLC. The coolest travel blog, brand and booking agency there is.

What year did you found your company? May 2013

What has been the most exciting and/or fearful moment during your HBCUpreneur career? The most exciting part of my HBCUpreneur career has been watching the growth of my idea and seeing pictures of people traveling all over the world wearing apparel I’ve created. The support I’ve received from all over has truly been amazing.

What made you want to start your own company? I dreamt I was on vacation in Jamaica and woke up to an alarm and the reality that is was 5am on a Monday morning and time for me to get ready to go to work.

Do you have a favorite travel memory from childhood? Surely exploring Cancun with my brother and parents while on vacation when I was just 5 or 6 years old. It was a blessing to experience a different culture at such a young age and see with my own eyes how beautiful another part of the world is.

Who was the most influential person/people for you during your time in college? All my friends are people I look up to and have to say they were the most influential people for me during my time in college. They’ve taught me much about myself and are a big part of my success today.

How do you handle complex problems? I always always always, take a step back and look at the big picture to understand what the problem is at its root. I’ve found there’s often many solutions to a problem and it helps for me to start at a point where I can simplify it in logical terms and attack it from there one step at a time.

What is something you wish you had known prior to starting your company? I wish I had known earlier in life that I would eventually become an entrepreneur and business owner. I feel as though my whole life I was taught to go to school, make good grades and get a good job. Well, I did that and found I would much rather be the master of my own destiny choosing with how and where and with whom I spend my time, perhaps what I consider my most valuable resource.

Having had this mindset at an earlier age, I would have read and studied more the fields it takes to run a business, such as accounting, marketing, taxes etc.

Only 28 percent of Americans have a passport and the number drops even more significantly among African Americans. How would you spur more passport acquisition by African Americans? It starts by raising awareness in our community, the world that exist at our footsteps and how important and beneficial travel is to one’s own personal development. Many travelers I’ve met have often expressed how much travel has changed their lives for the better and taught them things they could never learn in a classroom.

There is an underuse of America’s national parks by African Americans. Two of the primary attributes to this according to the New York Times is that there is very little African American presence among national park employees and therefore creates a hesitation by African American families engaging and little familiarity with the parks themselves. Aside from those, do you believe there are other reasons our families do not engage the outdoors and national parks specifically? I have to suggest exposure and economic equality as the leading causes for the underuse of America’s national parks by African Americans. Unfortunately, there are also a large number of us who have been raised in broken homes mostly by single hard working mothers in inner cities. I believe it takes a certain level of grit to explore the outdoors and with today’s modern society I don’t believe many of us are raised in environments where we can take advantage of the American outdoors.

There are a lot of different aspects to travel. What are some areas of the travel industry that HBCU students and alumni should be focused on as moving forward that will present opportunity in your opinion?In hindsight I wish I could have had the opportunity to live and study abroad and learn a different language. As a young black male born and raised in the states, it hurts to watch the news and see the systematic injustice continually being done to my people.. I would encourage others to travel internationally and not live inside this box that is America.   Now more than ever, with the internet, we can connect with people at a moment’s instance, clear across the world. The globe is full of opportunity and there are more places to make a living than in the U.S. Get your passports and consider life as an expatriate.

What do you believe HBCUs can do to spur more innovation and entrepreneurship while their students are in school either as undergraduate or graduate students? As mentioned prior, I feel as though I was taught such that obtaining a good job was the end all be all goal. Today, I feel that couldn’t be more false. It would be nice to see professors teach from a perspective that students can take the knowledge they gain in their classrooms and apply it in an entrepreneurial sense.

I believe the lack of black businesses in America is the leading cause for economic disadvantage in our communities and it would be nice to see HBCU’s address this idea in their curriculum.

How do you deal with rejection? Rejection really just adds fuel to my fire and motivates me to keep pushing. You could make a case my self-confidence is through the roof, there isn’t much that I feel I can’t do and so when I’m rejected I instantly mark it as a loss for the person doing the rejecting. I’ve a long list of rejecters and non-supporters I go hard for every single day.

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When you have down time how do you like to spend it? Friends and family without a doubt, I love getting together, playing sports, eating, laughing, dancing and having a good time.

What was your most memorable HBCU memory? PV Homecoming without a doubt is the most highly anticipated and epic event I look forward to every year. Outstanding memories, although some blurry, have been made year after year since I began attending Prairie View in 2006. Everyone should attend a PV Homecoming, no questions about it.

In leaving is there any advice you have for budding HBCUpreneurs? Do good and be great! Keep God first, follow your passion and don’t ever give up! Read or listen to the audible version of “Think and Grow Rich” by Napoleon Hill. Let’s also put to rest the notion we do not provide good customer service by providing excellent customer service and make sure you visit HardlyHome.com for all your travel needs.

Peace and Blessings!

The HBCUpreneur Corner™ – North Carolina A&T’s La’Tisha Price & EducateDancer

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Name: La’Tisha Price

Alma Mater: North Carolina A&T State University

Business Name & Description: EducateDancer Studio, Dance studio and apparel for ages 2-Adult

What year did you found your company? My company was founded June 20, 2014.

What has been the most exciting and/or fearful moment during your HBCUpreneur career? The most exciting moment of my HBCUpreneur career has been the opening of my studio. It has been 3 months and God has blessed this studio with amazing things! The most fearful moment would have to again be the opening of my studio. It takes a lot to make sure you stay relevant and constantly growing your clientele as well as challenging your students so that they continue to grow.

What made you want to start your own company? I have always wanted a dance studio. Dance is is something that I love whether I am the performer or behind the scenes. I also love education and the growth and development of people. These two things combined make me the happiest woman on Earth. I believe in having multiple sources of income as well as working for myself. I always knew I would go into business for myself, I just wasn’t sure what it would be.

Who was the most influential person/people for you during your time in college? The most influential people for me throughout college has to be my 3 mentors, Dr. Kenneth Ruff, Ms. Tiffany Brown, and Ms. Akua Matherson. My mother put me in the best hands possible and these three people truly molded me into a wonderful performer and woman. I struggled with balancing school and dance, I struggled with social ridicule from others, and these three kept me focused. They pushed me to my full potential and I am forever grateful for them.

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How do you handle complex problems?  I am faced with complex problems all that time. I first take a second to breathe and think things through. I always keep a positive mindset because negative thinking will limit you. I like to include the thoughts and perspectives of my closest friends so that I can have something to compare my thoughts to and then I make my decision. Honestly, “you’ve got to do what you’ve got to do” as they say! As long as the ending result is ethical and moral, I make sure I solve the problem so I can move on to the next.

What is something you wish you had known prior to starting your company? I wish I would have known more of the legal information. I think that is the hardest part to figure out because it’s a lot of phone calls, paperwork, trademarking, it can get hectic. Starting out most business owners don’t have the money for lawyers, accountants, etc. I don’t want to take out any loans because I am still paying student loans. So I had to figure out a lot of information on my own and some stuff I learned late, but better now than never.

How do you see Misty Copeland’s presence on the ballet landscape impacting your business? and African American participation both as participants and viewers in ballet overall? I think every black dancer has an admiration for Misty Copeland. It’s the same with education, our hair, our actresses, our culture! Whenever we see an African American woman accomplishing a major goal we automatically idolize them. Its beautiful! Ballet is French and a lot of African American woman don’t receive the acknowledgement that they should for excelling in the field. I work really hard to make sure that my young dancers are not simply “whipping and hitting the quan”. It’s okay because I appreciate our culture of fun dances, but to be a well-rounded dancer they need training, ballet training!! We have a lot of black dance studio’s that train African American ballet dancers, for example; Debbie Allen has a dance studio that is packed with African American (young) ballet students. It’s a beautiful thing to witness and I am so happy to be a part of the contribution with my own studio.

Being both an instructor and CEO/President of the company has to come with some challenges. What has been your biggest help in managing both roles? The biggest challenge is having time for me. Outside of being the CEO and an instructor, I also have a full-time job as an EC Assistant and Job Coach at a high school. I am also engaged to be married. I have a lot of things going on and sometimes it is overwhelming for me to juggle all of these different things. However, I enjoy being a woman that wears many hats.

What do you believe are some of the biggest headwinds facing the ballet industry as a whole in the coming decade? I’m not sure what some of the biggest issues are facing ballet, I am more invested in HBCU Dance.

Where do you see your company in ten years?  In 10 years, I would like to see about 4-5 EducateDancer Studios around North Carolina with a structured curriculum! I would like to provide dance scholarships and send more dancers and students to HBCU’s.

What do you believe HBCUs can do to spur more innovation and entrepreneurship while their students are in school either as undergraduate or graduate students? It would be great to bring more entrepreneurs to HBCUs to speak, hold conferences, workshops, etc. I have nothing against corporate America and working a 9-5; However, I feel as if that is the ONLY thing you do, you are limiting yourself. Someone is in charge of your paycheck, someone is in control of your promotion. We have so many discrimination issues towards women and race, I don’t even feel comfortable working for someone and honestly believing that I would grow within that company. We should push for more entrepreneurs, even if you do work a 9-5. Have something to call your own.

How do you deal with rejection? I handle rejection very well. I’m a dancer and I am used to criticism and rejection because that happens in this business. I also have a close enough connection with God to know that he will give me what I need and he won’t let me walk into something that is not for me.

When you have down time how do you like to spend it? When I have down time I love to spend it with my fiancé! He is honestly the best person I have ever met in my life! We have so much fun together and I am so in love that I just can’t think of anyone else that I would want to be around. We both love to have fun, so it’s a guaranteed fun time when I’m with him.

What was your most memorable HBCU memory? My most memorable HBCU memory was dancing with Golden Delight throughout my entire college career.

In leaving is there any advice you have for budding HBCUpreneurs?The best advice that I can give is “Don’t Quit!” I often have to tell myself the same thing. When I had the opening of my studio I asked all my friends that attended to write a special note to me and to put it inside of this little box. Whenever I get sad, or feel like I cant make it anymore I read one of their notes about “how proud they are” or “how this is so amazing for so many little girls” and I keep going. So if anything, DO NOT QUIT!

Akon Lighting Africa and the Potential of HBCUs In Africa’s Development

“If you want to go quickly, go alone. If you want to go far, go together.” ~ African proverb

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My travels to West African countries (Benin, Togo, & Ghana) in a study abroad program in 2006 were the highlight of my graduate education. However, the unfortunate aspect of the trip was that we, as students, weren’t provoked to consider our role in the global economy, specifically Africa. This would have been an opportune time in our intellectual development to challenge us to assess critically how we could become change agents as we encountered the host of social and structural issues of each country. For instance, in each country we visited, we witnessed many residents of the rural towns and villages using kerosene for lighting their homes and businesses. Unbeknown to us, approximately 22 million people in sub-Saharan Africa were living without electricity at the time. There are many opportunities present in rural Africa, and students should be at the center of entrepreneurial conversations, solutions, and building of partnerships.

As an educator, I am concerned that students, and Historically Black Colleges and University (HBCU) students in particular, are not having transformative conversations and experiences regarding entrepreneurship and using academic knowledge and resources to empower the African Diaspora. This conversation is necessary if we are truly interested in preparing our students to be at the forefront of global issues. HBCUs have the unique opportunity to develop students’ social and economic competencies to meet global needs that they may only be privileged to receive during the course of their higher education.

Many HBCUs have community-based programs such as study abroad programs, service-learning projects, and civic engagement activities that are focused on various African countries, which they do a good job of exposing students to African heritage, language, culture, dance, and ethnic cuisines. This knowledge and cultural exposure should only be the foundation to inculcating entrepreneurial and transformative thinking to students. To the contrary, most of these community-based programs simply focus on students’ exposure and consumption of “authentic” African culture without helping students to facilitate and develop entrepreneurial initiatives that would socially and economically enhance the place they are visiting. Instead, students leave Africa with masks, artwork, mud cloths, statues, and other cultural goods without understanding civic and global engagement that leads to sustainable solutions.

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The most recent community initiative by a hip hop artist, Akon, made me re-evaluate the role HBCU administrators, alumni, students, and entrepreneurs. Akon is well known for his entrance in the hip hop music scene in 2004 with the release of his hit song “Locked Up.” However, Akon’s most impressive work is his current agenda to provide electricity to rural areas of Africa along with his partners Samba Bathily and Thione Niang under the Akon Lighting Africa Foundation. The Akon Lighting Africa Foundation has developed relationships with international banks to provide immediate electricity services to eleven African countries and counting by using available solar energy, which is a readily abundant resource in the continent. So where do HBCUs fit in such a community initiative?

This solar electricity initiative requires a host of skills, knowledge, and expertise in banking, community and global development, technical skills in installation, and knowledge of solar and clean energy. The aforementioned community-based programs offered at many HBCUs should consider developing partnerships with their alumni, community business leaders, and faculty to re-design these programs in order challenge students to design solutions that would benefit underdeveloped and economically marginalized communities. Not only would these communities benefit from such programs, but students would exit their institutional globally aware, marketable for employment, enhanced understanding of civic engagement, and a portfolio of work that demonstrates their skills and knowledge.

HBCUs also have the opportunity to capitalize off of such programming. One, action-oriented community programs would garner international attention and enhance the image of HBCUs worldwide, which would attract diverse students and faculty of the African Disapora. Two, this could attract potential donors like Nigerian billionaire Akilo Dangote and others to contribute to institutional endowments. Three, this is a great method for strengthening the relationship between alumni and their institution, socially and financially. Four, there would be an increase in faculty engaged in government-funded sponsored research. Five, HBCU administrators would have the opportunity to develop beneficial relationships with business leaders and entrepreneurs. And certainly not the last, HBCUs would achieve and extend their mission by truly changing the social and economic profile of the communities and students they serve providing an impetus for connecting the ecosystem of the African Diaspora.

The HBCUpreneur Corner™ – University Of The District Of Columbia’s Donna Shuler & Answer Title

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Name: Donna Fitzgerald Shuler

Alma Mater: University of the District of Columbia (formerly DC Teachers College)

 Business Name & Description: Answer Title & Escrow LLC (Answer Title)

Answer Title – based in Washington, DC and serving Maryland, Virginia and the District of Columbia – is a full-service title and escrow company. We are a federal and local government contractor and trusted title and closing agent services provider for commercial and residential real property transactions. We also have experience as an acquisition consultant and closing agent for area commercial and affordable housing development teams. Our Answer Construction Management Services (ACMS) division offers site development and project management services with oversight of hiring compliance, project budgets, design/build, project closeout, and other construction management tasks with specific expertise in new building services, construction, and renovation.

What year did you found your company? 2004

Many do not know what title companies do or their role in real estate. Could you expound a bit on it? Before a property – commercial, residential, or otherwise – is sold or transferred, the title company makes sure that title is marketable and defect-free. The title company searches public records located in the local Recorder of Deeds and or courthouses to find the record owner of the property and identify any prior liens. They then conduct a title examination by taking the findings and making sure that no discrepancies are found (unsatisfied liens, taxes, judgments, rightful owner, etc.). If problems are found, the title company will try to rectify and clear them. Once everything is satisfied through the search and rightful ownership is identified, a commitment (to issue a title insurance policy) is prepared. The title company then coordinates the closing and:

  • Prepares a settlement statement listing closing and title insurance costs
  • Drafts deeds and all affidavits and other similar documents associated with the closing
  • Collects all funds needed to pay settlement costs including paying off any pre-existing mortgages on the property
  • Ensures that all documents are properly signed and notarized at closing
  • Issues the title insurance policy

Title companies are an important part of individual property sales, land transfers for development projects, and any real estate transaction.

The title industry seems to have a lot of fixed and regulated revenues. Some would say marketing and in large part customer service are the things that set companies apart. Do you believe that those revenues should be deregulated? What separates Answer Title from the rest of your competition? Preventing fraud and predatory lending are hot-button issues. Regulation is necessary to ensure that consumers have control of the buying process. Rules such as RESPA call for consumers to have all available information about the cost of a settlement and protect them from unnecessarily high settlement charges. This prevents agents in the industry from using things like kickbacks and referral fees to manipulate the market.

Marketing is important but the most effective marketing in our industry is past performance and expertise. Answer Title relies heavily on its expertise and reputation. The success of a development project (or any transaction for that matter) has so many moving parts and jurisdictional issues that it hinges on the participation of an experienced title company with the highest levels of expertise and knowledge of the local market – those are the elements that set Answer Title apart. We understand complex titles, condemnations, eminent domain procedures, and other land transfer issues. We are also well versed in affordable housing and first-time homebuyer programs. Finally, we are an experienced government contractor who understands compliance and deadlines and we have a number of small business certifications. So we have the residential, commercial, and government sectors covered.

African American homeownership and land ownership seems to be heading back toward all-time lows and African American commercial real estate ownership is largely unknown. What do you believe a corporations like yours; African American banks, and other African American companies related to the real estate industry can do to reverse these trends? More community outreach starting when students are still in school. Banks and agents should use more images of African Americans in their marketing. Organizations like Freddie Mac and Fannie Mae should formalize partnerships with agents in our communities.

African Americans in the real estate industry seem to be largely concentrated as real estate agents, but not in many other parts of the industry making it hard to begin to circulate capital even within the African American real estate ecosystem. What do you think this lack of ownership and occupational diversity in the industry is a result of? And what would it take to improve it?

  • Segments of the industry are so closely linked that large players such as developers start their own ancillary firms – title and escrow, property management, etc. Similarly, government agencies and large corporations do not distinguish between large real estate developers and related services, entrusting the range of services that one large business/entity. This creates fewer opportunities. Nevertheless, organizations such as AAREP, NAREB, etc. provide valuable networking and business development opportunities for African Americans in the industry.
  • We just have to continue identifying ways to participate across all occupations and identify connections. Bankers and lawyers (such as myself and my business partner) looking at opportunities in the title industry, for example.

What was the most exciting and/or fearful moment during your HBCUpreneur career? Answer Title has won awards and recognition at major events and I realized that I am still not comfortable speaking in front of large audiences – that is still a fearful moment. Becoming the first African American female CEO of a bank in the District of Columbia was exciting. Also, I am always excited at closing when we make people homeowners and hand them keys. I know how life-changing that experience is.

What made you want to start your own company? Having worked in banking with strict rules and guidelines, I knew that I could transfer my real estate skills to the title industry and have more control.

Who was the most influential person/people for you during your time in college? My father, William B. Fitzgerald, who started a DC-based bank in 1968 was influential during my time in college and my lifetime. He was a self-made man who owned a real estate company and wanted to meet the needs of his clients who had been unable to get mortgages and financing. As a young girl I watched his vision come to fruition and grow into the fourth largest minority-owned bank in the US – a bank that was featured in Black Enterprise in the 80s and 90s.

Donna Shuler 2015 Photo for HBCUpreneur

How do you handle complex problems? I believe in researching an issue and weighing my options. Also, it helps to have the input/perspective of a business partner.

What is something you wish you had known prior to starting your company? New businesses should place more emphasis on (and devote more capital to) marketing.

What do you believe HBCUs can do to spur more innovation and entrepreneurship while their students are in school either as undergraduate or graduate students? Specifically: initiatives such as campus-wide business plan competitions; on-campus business development centers and institutes that teach and develop the tools of business ownership; Entrepreneurship courses (such as Entrepreneurship undergrad course and Entrepreneurship MBA concentration at Howard University); host technology and other innovation industry events on campus specifically through local partnerships; invite alumni entrepreneurs to participate as speakers, mentors, program sponsors, etc.

Generally: In all classes, address the legacy of business ownership among HBCU graduates across all disciplines. Use examples of African American entrepreneurship whenever it relates to a particular topic. Expose students to the history of business ownership in their own communities.

How do you deal with rejection? I want to know why I was rejected and use that information to move forward.

When you have down time, how do you like to spend it? With family and golfing – or with a good book.

What was your most memorable HBCU memory? Having outstanding professors who were from the community and cared about the community made for many memorable experiences. Professors who were accessible and nurturing unlike at larger non-HBCUs were important to my success.

In leaving is there any advice you have for budding HBCUpreneurs?

Balance fearlessness with preparedness.

Also, not being successful in every endeavor only makes you wiser and stronger for the next venture so keep trying. Life is truly a journey – enjoy it.