
HBCU Money has partnered with Proud Product to sell its HBCU Money Logo Tee through the HBCU Grad online store, creating a powerful collaboration that promotes both HBCU pride and financial empowerment. This partnership is a strategic move that brings together two brands dedicated to uplifting Historically Black Colleges and Universities (HBCUs) and fostering economic growth within the Black community.
HBCU Money is known for its commitment to financial literacy, economic development, and wealth-building strategies specifically tailored for HBCU students, graduates, and supporters. By teaming up with Proud Product, a brand that celebrates HBCU culture and academic excellence through apparel, this collaboration expands the reach of HBCU Money’s mission.

HBCU Grad’s Shopify-based platform provides an accessible and well-established marketplace for HBCU-themed merchandise, making it easier for supporters to purchase the HBCU Money Logo Tee. This partnership allows HBCU Money to leverage HBCU Grad’s e-commerce expertise and existing customer base while reinforcing a shared vision of empowering HBCU communities.
The HBCU Money Logo Tee, available in heather gray, is more than just a t-shirt—it represents a movement focused on financial awareness and economic independence. By purchasing this shirt through Proud Product, buyers are not only expressing their school spirit but also supporting two HBCU-owned brands that prioritize education, financial stability, and generational wealth.
This collaboration is an example of how HBCU-focused businesses can work together to amplify their impact. By joining forces, HBCU Money and Proud Product are strengthening the culture, supporting Black entrepreneurship, and promoting a message of financial empowerment—one t-shirt at a time.